Tell the Boss It’s Research: Watch these Healthcare Marketing Videos

By Stewart Gandolf
Chief Executive Officer

video marketing ideasIf one minute of video is worth 1.8 million words, this video-based article offers up some useful ideas (and a little inspiration) in a bit more than 13 million word-equivalents.

It’s also a legitimate business excuse to put your other work aside—call it healthcare marketing research—and become one of the 100 million Internet users who watch online video each day.

And…just in case the boss wants to know why you look like you’re relaxing (although this is clearly “professional development” time), you can point out that:

  • The average Internet user sees an average of 32.2 videos per month;
  • 75 percent of executives watch work-related videos on business websites at least once a week;
  • And, according to Forbes Insight, 59 percent of senior executives prefer to watch video instead of text, if both are available on the same page.

So, here goes…

Each of these four brief, and otherwise unrelated, clips illustrates the communications power of video. Consider how visual storytelling can enhance your healthcare marketing mission.

Doctors Office – Cox Business (:43) This clever commercial for speedy Wi-Fi service amusingly pokes fun at the typical delays in a busy doctor’s office. File this under under “Patient Experience Lesson.”

doctor's office

More Doctors Smoke Camels Than Any Other Cigarette (:60) Consider this an informative flashback to 1949 when television allowed cigarette commercials…and Camel was the brand of doctors.

doctors smoke camel video

The Inspirational Video Everyone Should Live By (3:20) Medical and hospital costs can make a statement in many languages. But the message in this mini-movie is actually about compassion.

compassion video

Happiness Goes Viral Mayo Clinic (2:27) When a brief Mayo Clinic video went viral unexpectedly, healthcare marketing minds were quick to follow-up with a reprise in the name of “laughter is contagious.”

mayo clinic video

Let us know what you think. Check out the Healthcare Success YouTube Channel for more on this topic. And in case you missed these previous articles (i.e., more “research”), click through to:

Stewart Gandolf, MBA

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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