By Stewart Gandolf
Chief Executive Officer
The highly competitive, new-patient battleground among healthcare providers—doctors, hospitals and health systems—is online via your Internet presence.
Prospective patients (including family and friends) shop for healthcare services and providers online before making their purchase decisions. In the retail world, nearly 90 percent of consumers do their online homework. The numbers are nearly the same for people who are in the process of evaluating and selecting a doctor or hospital.
Why your Internet presence is vital…
The online skirmish between you and competitive colleagues happens long before the new patient calls for an appointment, and most practices have no idea how their website stacks up against the competition. Search Engine Optimization plays a big part in being found online.
A strong Internet presence includes your website, social media accounts, blog, YouTube Channel and other interrelated digital faces. And collectively, this:
- Communicates your brand and branding message
- Represents and extends your reputation
- Establishes credibility with the audience
- Informs, educates and connects with patients and prospective patients
- Is constantly available to the online audience
- Tells your story and points of differentiation
The bottom line is that it engages and attracts prospective patients. And you don’t need a website unless it’s producing these and other measurable and meaningful results.
Two free resources…
Here are two, get-tough resources to help you know how well your website is performing and what to do to win in a tough business marketplace. Did I mention these are free?
Your website analysis. This complimentary Search Engine Optimization Report looks at the critical elements that make or break your organic search rankings. It’s 20 hours of eye-opening SEO analysis in just about a minute.
Your confidential marketing assessment. Find out how results-based healthcare marketing can create a successful path to achieving your business goals. Tell us a bit about your present situation (10 questions) and we can discuss the most effective and affordable tactics for you.
FOR RELATED READING: See these additional articles…
- 5 Top Website Checkpoints for Peak Performance
- Top 7 Reasons a Busy Doctor Needs a Powerful Website
- Is Your Embarrassing Physician Website Costing You Money?