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Is Your Hospital Website Lazy or Simply Lonely?

By Stewart Gandolf, Chief Executive Officer

Hundreds of hospital and healthcare provider websites in the US simply aren’t doing their job. Some are broken…others are simply broken-hearted. If your website was a valued employee—but not performing to a reasonable standard—you would, at the least, provide counseling, coaching and encouragement.

It’s no stretch to consider your online presence—primarily your website—to be a valuable and important “employee.” And without regular attention, constant nurturing and routine improvements, your website’s productivity plummets.

Chances are that your website isn’t lazy. Simply said, it is just plain lonely. Neglect is the most common reason that websites lose their effectiveness.

How a website audit enhances your online visibility

Healthcare marketing folks—including doctors, administrators, and communications executives—are a busy lot, living in a busy (make that hectic) world. In fact, your website, blog, social media and your well-intended Internet presence also has to keep pace in a highly dynamic environment.

Turn your back for a nanosecond and your website will fail to generate the new patient volume you had hoped for—or were promised. Change agents in the digital world ebb and flow at light speed, and your digital front door to the public doesn’t measure up to a peak performance assessment.

Search Engine Optimization (SEO) is a vital ingredient for continued success. Competition in every marketplace is increasing, and search engine ranking is a moving target. Without regular SEO care, placement slips, and with it, views, clicks and inbound calls slide (or disappear).

A website audit is a rapid diagnostic tool for your lonely website. Fortunately, our free physician SEO audit will quickly reveal where you stand, where you need to be, and how your website’s keywords and other factors measure up. Take a minute to generate your complimentary analysis and SEO report.

If your lonely website craves (and deserves) more attention, check out these additional reference articles:

And for more information on how Healthcare Success can optimize your hospital or healthcare website, improve your Google ranking and grow your new patient volume, give us a call today at (800) 656-0907.

Stewart Gandolf, MBA

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