Recommended Healthcare Marketing Conferences 2018

By Kathy Roy Gaughran
Senior Marketing Strategist

healthcare marketing conference audienceMedical professionals, providers and industry leaders are constantly challenged by the changes in hospital and healthcare delivery and marketing. Resources are constrained while performance expectations increase. The best of annual continuing education and professional development conferences provide opportunities to evaluate and implement practical strategies and tactics.

These concepts attract and retain new patients, strengthen and extend business development, improve patient experience and satisfaction, network with colleagues, and employ best practices, Return-on-Investment results.

Here’s a starter list of our recommended healthcare marketing conferences:

Healthcare Marketing Conferences 2018…

Healthcare Success Advanced Medical Marketing and Internet Strategies Seminar

WHEN & WHERE:            March 2-3, 2018            Encore at Wynn Las Vegas

May 18-19, 2018            Encore at Wynn Las Vegas
November 2-3, 2018 Encore at Wynn Las Vegas

REGISTRATION:            [Register Now – Attendance is limited]

DESCRIPTION: A two-day healthcare marketing seminar presenting the best practices for attracting new patients. Expert guidance from one of the nation’s leading healthcare marketing experts, where you’ll learn what works to attract patients — and what doesn’t. Seminar leaders have marketed thousands of hospitals and practices over the past 20 years, and our marketing philosophy is 100 percent about delivering a positive Return-on-Investment (ROI). Your seminar will be interactive, relevant, fun, stimulating and highly productive. Presenting proven, practical and useful strategies that work in the real world.

WHO SHOULD ATTEND: This seminar is appropriate for principals (executives and doctors) from hospitals, practices and other healthcare organizations. Employed staff may also attend.

MORE INFORMATION:            800-656-0907  

HCIC: Healthcare Internet Conference

WHEN & WHERE:            November 5-7, 2018            Westin Kierland Resort, Scottsdale, AZ

REGISTRATION:            [Click through here]

DESCRIPTION: The Annual Greystone.Net Healthcare Internet Conference is a leading resource event that brings together healthcare leaders from various disciplines to collaborate, learn, and analyze best practices on a range of issues. Case studies are presented from hospitals in the country on what’s working, including advances in mobile, social, CRM, analytics, physician and patient connectivity and ROI successes. Also, practical tips and ideas for web strategies and tactics are presented.

WHO SHOULD ATTEND: HCIC is presented for healthcare marketing, IT, public relations and communication leaders who are responsible for their organization’s public-facing websites, intranets, portals, social channels, mobile strategy and CRM strategies.

MORE INFORMATION:             770-407-7670  

SHSMD CONNECTIONS 2018: Society for Healthcare Strategy & Market Development

WHEN & WHERE:            October 7–10, 2018            Sheraton Seattle Hotel, Seattle, WA

REGISTRATION:            [Click through here]

DESCRIPTION: SHSMD Connections Annual Conference is organized and presented by the Society for Healthcare Strategy & Market Development, an affiliated organization of the American Hospital Association. and covers fields such as medical, health, health care, hospital and healthcare market development and marketing strategy. SHSMD Connections presents innovative strategies, cutting-edge ideas, and plug-and-play implementation plans to help hospitals, organizations and facilities meet the growing challenges of healthcare.

WHO SHOULD ATTEND: SHSMD Connections is a leading, four-day conference for hospital and healthcare marketing, public relations and communications, and strategic planning professionals.

MORE INFORMATION:             312-422-3888    

Forum for Healthcare Strategists: Healthcare Marketing & Physician Strategies Summit

WHEN & WHERE:            April 30 – May 2, 2018            The Grand American Hotel, Salt Lake City, UT

REGISTRATION:            [Click through here]

DESCRIPTION: The Forum is a network of professionals in marketing, digital marketing and web strategies, strategic planning, public relations and related disciplines, with the ultimate purpose of inspiring new, creative, and more effective healthcare for individuals, organizations, and communities. The annual Summit examines strategies for the delivery and financing of healthcare.

WHO SHOULD ATTEND: A premier professional development resource for healthcare marketing, strategy and physician relations executives.

MORE INFORMATION:             312-440-9080, ext. 23    

Kathy Roy Gaughran
Senior Marketing Strategist at Healthcare Success
In her career, Kathy has helped over 4,000 clients all over North America achieve their growth goals. As an award-winning strategic marketing planner, Kathy has been involved in both the high-level strategies required for long-term sustainability, plus the tactical execution used to accomplish the day-to-day successes. Kathy’s clients include practices with annual revenues well over $10 million and with annual marketing budgets up to $900,000. In addition, Kathy is an accomplished speaker, appearing at countless national, local and state healthcare associations. Kathy is a member of the American Marketing Association and The Direct Marketing Association.



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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

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– Jonathan Calure, MD

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