About a month from today everyone will be hanging a fresh calendar on the wall for 2013. And even from this relatively close perspective, the issues and challenges of what’s ahead for hospitals, physicians and healthcare providers are beginning to focus.
As we see things, one dynamic in the New Year will be that change and competition—which have been an ever-present backdrop in recent years—will remain an everyday consideration for healthcare delivery and healthcare marketing.
Two examples: The rollup (of various types) of doctor/medical practices with hospitals, and hospitals with hospitals, will continue, and health reform provisions (including Medicare Bundled Payment Pilot Program) will continue to unfold [implementation timeline here]. And with these and many other changes comes the necessary adjustments to the new playing field.
Some of the most significant challenge and change areas that we see in the 2013 landscape are all interrelated:
Hospital administrators, providers and healthcare professionals will be contending with dozens of such new and evolving issues in 2013. Scott Becker, publisher of Becker’s Hospital Review, recently offered an excellent commentary about a dozen of the most pressing issues facing hospitals and health systems. And virtually all of these will touch some critical aspect of healthcare marketing, advertising and communications.
The New Year, and the pages of your new calendar will fill rapidly. Be prepared for a year of continuing change.
“We will open the book. Its pages are blank. We are going to put words on them ourselves.
The book is called Opportunity and its first chapter is New Year's Day.” ~Edith Lovejoy Pierce
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