Hair Restoration

At Healthcare Success, we know how difficult it can be to stay competitive with hair restoration marketing. The competition gets tougher every day. Traditional hair restoration practices are now competing with the rise of new treatment options like PRP. Even competitive hair restoration specialists that offer PRP now face competition from unexpected sources—like practices offering […]

Medical Spa

Compete and thrive with strategic advertising and marketing that get results. Medical Spas are an elective form of care, a very different reality from other types of healthcare providers. As a result, it is less familiar and less well understood than other kinds of care. It also appeals to a particular sort of prospective client/patient, […]

Cosmetic Surgery

Cosmetic surgery success starts with a competitive, proactive marketing plan. Unlike many other medical specialties, cosmetic surgery is almost an entirely cash-pay, consumer-direct business. Operating on the fringe of the referral system means that a solid, comprehensive plastic surgery marketing plan is mandatory for success. There are only so many cosmetic surgery patients to go […]

Physical Therapy

Planning for success in physical therapy practice marketing and advertising. Every physical therapist, occupational therapist and physiatrist wants their physical therapy practice marketing to attract and retain patients, provide effective and efficient patient care, maximize outcomes and achieve excellence with an evidence-based clinical practice. These days, that’s a significant challenge. Even if your goal is […]

Optometry

Today, optometry practices are in fierce competition for patients and customers who are actively pursued by ophthalmologists, national chains and box retailers. An optometrist trying to succeed in this environment needs to stake a unique, compelling position within the marketplace. You also need to uniquely differentiate your enterprise in the mind of the consumer and give […]

Cosmetic Dentistry

Get help from America’s most experienced dental marketing consultants Done properly, ethical dental marketing can grow your profits, attract patients who appreciate and can afford quality care, deliver the high-paying fulfilling cases you want and even enable you to have a life again. We work with general and cosmetic dentists, orthodontists, prosthodontists (including a special relationship with […]

General Dentistry

Dental office advertising and marketing, when done strategically, can help you compete and win. All dental specialties have business challenges, but general dentistry practices often feel them first and more acutely these days. In particular, most of our many dentistry clients over the years have faced stiff — and stiffening — competition. That’s when many practitioners […]

Teenage girl with dental braces visiting orthodontist in clinic

Orthodontics

Build your orthodontic practice with results-oriented ethical marketing. Orthodontics has always been one of the most rewarding dental specialties. Your cases pay well, the results are excellent and you can make a significant difference in people’s lives. But today, there is far more competition for the cases you want. We know –– we’ve worked with […]

Close-up Implant model tooth support fix bridge implant and crown

Prosthodontics

You change lives with your beautiful work, yet many people don’t know your specialty exists or what you can do. What’s worse, most medical doctors are unclear regarding the scope of services your prosthodontic practice provides. What about marketing companies? Well, most marketing firms can’t even spell prosthodontist, much less know how to market your practice successfully. […]

Periodontics

Results-oriented periodontal marketing campaigns that increase and protect referrals. With periodontal care being almost 100 percent driven by referrals, you can’t take your referral sources for granted. We’ve worked with scores of periodontists and are often amazed at the number of practitioners who have been left wondering what happened to their best referrers. The truth […]

Chiropractic

Through strategic and effective chiropractic marketing and advertising, our experts will help you position yourself in the marketplace as a leading source of chiropractic care while maintaining the highest ethical standards and providing superior services and treatment. Our services are not all about growing the bottom line. That, of course, is the end result, but […]

Psychology

Build your mental health practice with help from the experts. As with other professions, psychologists today are dealing with increased competition. And that competition isn’t merely in the form of other professionals vying for the same patients. While less so than in the past, mental health issues are still stigmatized, which interferes in various ways […]

Oral Surgery

Providing results-driven marketing campaigns for oral surgery practices. Things are changing in oral surgery. Many practices are finding that referrals are diminishing with more dentists keeping surgical cases in-house, some even investing in guided surgery equipment. We understand that referrals continue to be a primary source for expanding your patient base. Fortunately, we also know […]

Veterinary

Attract the clients—people, pooches and cats—you want. Veterinary practices actually have a lot in common with healthcare practices that cater to humans. Small animal veterinary practices, much like primary care physicians, are fighting for their share of the bread-and-butter cases while also looking to increase profitability with add-on services, such as grooming or boarding. While […]

doctor and patient reviewing radiology results

Endodontics

As an endodontist, you rely on referrals to grow and maintain your practice. Unfortunately, many professionals feel marginalized as more general dentists choose to perform routine root canals themselves and only refer out the tough cases. Others bring endodontists in-house on a part-time contract basis. That means fewer referrals to go around—making your field more […]

Pediatric Dentistry

What could be better than working with kids? We know that sometimes it can be difficult to find parents who appreciate the benefits of having a dentist who specializes in working with children. That’s why it is important to go “consumer direct” to get the word out about your practice. Choosing a pedodontist to treat […]

Implant Dentistry

Attract more dental implant cases through ethical, results-oriented marketing. As an implantologist, your field is becoming more competitive by the day. Lately, more and more general dentists, prosthodontists and periodontists are taking on implant cases, as the financial rewards are often too appealing for them to resist. As your competition continues to increase, and large […]

magnetic resonance image (MRI) of the brain

Neurosurgery

When it comes to neurosurgery marketing, we know you’ve faced challenges. You’re starting to work with increasingly diverse and complex referral cases — patients of all kinds who are seeking solutions to their chronic pain, motor skill disorders and degenerative diseases of the spine. If you’re ready to truly build your practice, grow your patient […]

What Is a Healthcare Marketing Strategy?

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. As more healthcare professionals provide accessible online […]

Pregnant woman in dress with ultrasound image

OB/GYN

Face your Women’s Health practice’s changing environment with smart, ethical OB/GYN marketing that gets results. In most cases, Women’s Health providers are experiencing increased competition due to consolidation and practice mergers. They also face the problem of drops in reimbursement, or their patient visits and procedures are down thanks to the era of higher deductibles, […]

Doctor handshaking with a couple at the hospital

Occupational Medicine

Speak the language of business to kickstart your occupational medicine practice’s appeal. For over 20 years, we’ve helped occupational medicine (OM) physicians design successful, long-term, medical marketing and advertising plans. Communicating the business benefits of OM helps employers understand the value. It costs far less to prevent illness and injuries in the workplace, and employees […]

Oncology

Big cancer centers get all the attention. Stand out in the marketplace with a targeted brand and cancer-care message. Simply put, marketing oncology care — and hematology services — works. Currently in-market with several cancer centers and oncology/hematology providers, we also know that what works best for implementing effective oncology marketing strategies is what works best in cancer […]

Ophthalmology

Our experienced ophthalmology and LASIK marketing experts can help you thrive — even if the competition seems overwhelming. For more than 20 years, ophthalmologists and vision surgery practices have relied on our marketing expertise to help them ethically grow their business. Ophthalmology — and LASIK in particular — is competitive and expensive to start, but also […]

Orthopaedic Surgery

We understand that orthopaedic surgery (or orthopedic surgery, as many spell it) is one of the most competitive specialties in all of healthcare. In fact, independent and group practices alike need a proactive, long-term orthopaedic surgery marketing strategy just to keep pace. But you don’t want to keep pace — you want to succeed. As marketers who […]

Otolaryngology (ENT)

An effective otolaryngology marketing and advertising plan will capitalize on your specialty’s diverse capabilities. ENT marketing and advertising has a wide opportunity spectrum. In fact, ENT practices typically have more promotional angles — and more ways to generate revenue — than most other medical specialties. Some popular angles include: Balloon sinuplasty Endoscopic sinus surgery Hearing […]

doctor writing with patient suffering from back pain

Pain Management

Pain management is a special case in medicine and in healthcare marketing. Pain is a symptom that spans the spectrum of possible diseases, disorders and injuries. It’s difficult to diagnose and treat. It can involve multiple pathologies, let alone just one as subtle and challenging as fibromyalgia or complex regional pain syndrome. At the same […]

Neurology

Compete and thrive in this challenging neurology marketing environment. Marketing neurology care comes with considerable challenges. For starters, neurologists are seeing more diverse and complex cases. These range from pain and migraine to ADHD, sleep disorders, motor-skill problems and more. Which to promote? How to promote them? At the same time, neurology practices have diverse […]

Staff In Busy Lobby Area Of Modern Hospital

Multi-Specialty Practice

Whether multispecialty or single-discipline, your group practice needs to market effectively to reach the next level. Group practices have business and clinical challenges just like any other medical practice. But with more doctors, often multiple specialties, large staffs, and diverse patient needs, these challenges are amplified. Group medical practices are also differently affected by and […]

middle aged woman with correction lines before cosmetic surgery

Plastic Surgery

Plastic surgery marketing is competitive - everyone’s doing it. Because aesthetic plastic surgery is dominated by elective procedures, you can’t lean on referrals for business. You must directly speak to patients through a well-planned and well-executed marketing plan. As a result, plastic surgery is saturated with campaigns. To compete, you need to stay at the forefront […]

Internal Medicine

Healthcare is changing. The internal medicine practice that gets heard and delivers a resonant message will thrive. Surviving as an internal medicine specialist is more challenging than ever. All of healthcare has changed, and more changes are coming. And primary care practitioners in many ways are bearing the brunt of it. Reimbursements are down. Fee-for-service […]

General Surgery

Reach your audience, grow referrals and thrive even in the face of uncertainty and fierce competition. General surgery is a collegial profession. As a general surgeon, you’re operating on someone else’s patient. Your colleagues — physicians at the hospital, referring doctors — are therefore vital to your practice’s success, and your reputation is… well, everything. […]

Psychiatry

As the field of psychiatry continues to evolve, psychiatrists who have come to us over the past 20 years share many of the same concerns. These include ways to answer the public stigma that surrounds those patients who seek professional services. It’s a longstanding marketing challenge. Fear and shame often prevent patients from seeking help, […]

Gastroenterology

Our experienced GI marketing experts can help you compete, adapt and thrive through change and uncertainty. As they strive to build, grow or adapt their practices, GI specialists face unique gastroenterology marketing and advertising hurdles, because their needs and objectives are unique. Many gastroenterology practices want to compete more effectively with surgeons and other specialists […]

Family Practice

Grow your family medicine practice with ethical, experienced marketing tailored specifically to your needs and goals. Our healthcare delivery system is in a state of fluidity, with changes that have had serious repercussions for many family practice doctors. Incomes have declined for most as workloads have increased, forcing many to larger groups. Others look to […]

Radiology

Medical imaging and interventional radiology have evolved. The radiologists who adapt their marketing will win. Whereas radiology was once confined to the basement of a hospital, it has evolved over many years into a medical profession very different from its origins. Of course, radiologists are well aware of the unique nature of their chosen discipline compared […]

Closeup of dermatologist examining mole on back of male patient in clinic

Dermatology

Differentiate your multilocation business from savvy competitors and attract more of the cases you want with advanced dermatology marketing ideas from Healthcare Success. Our marketing professionals have over 20 years of experience designing, implementing, and managing dermatology marketing campaigns for large, multilocation organizations. Our strategies consider the unique expectations of skincare patients and the nuanced […]

Reproductive Medicine

You’re here because you want to attract more patients to your practice with effective reproductive medicine marketing strategies. We’ve helped thousands of practices do exactly that, and reproductive medicine is one of the most common specialties we work with. In fact, we’re currently in-market with many prestigious fertility medicine practices in New York City and […]

Concierge

Get noticed, earn trust, and grow your business with custom marketing solutions for concierge medicine. The healthcare landscape has changed. Healthcare consumerism continues to rise, large multilocation practices continue to emerge, specialized Telehealth providers are gaining momentum, Baby Boomers, Gen X, and Millennial populations are aging, and aggressive competition is the status quo. Traditional marketing […]

Sleep Medicine

Sleep medicine and the operation of a diagnostic sleep lab is a multifaceted business. What’s more, the competition among facilities in many areas continues to increase. But despite their acknowledged role in healthcare, some practices find it difficult to advertise effectively or establish a steady referral stream. Sleep-related disorders have been a critical public health […]

Close-up of male doctor bandaging foot of female patient at doctor's office.

Urgent Care

Make it easy for patients to access your care. Compared to many other healthcare specialties, urgent care is a different animal. Because most urgent care facilities don’t require appointments, patients will often search for an urgent care facility at the same time that they need to visit one. To successfully market an urgent care practice, […]

Cardiology

Cardiology practice marketing is undergoing a transformative shift. What was once a nice-to-have tactic for building brand awareness is now an aggressive, highly competitive, and must-have strategy for winning market share, competing effectively, and growing your business. Why? More cardiology businesses are competing for the same market share. It used to be there were only a […]

How to adapt your marketing now that private practice has come an endangered species

How to Adapt Your Marketing Now That Private Practice Has Become an “Endangered Species”

We're living through a seismic shift in how physicians deliver medical care in the United States. Here's a brief timeline: In 2012, 60.1% percent of physicians worked in physician-owned practices. By 2018, that percentage had fallen to 54%. At the end of 2020—for the first time ever—less than half (49.1%) of patient care physicians worked […]

Senior Patient Having Consultation With Doctor In Office

Urology

Discover your practice’s unique brand. Grow your presence in the marketplace. As with most specialties, your practice is probably reliant on referrals. Continuing to form strong connections with referring physicians must be a solid component of your marketing plan — and our physician liaison trainer can help you accomplish that. Beyond networking, it’s imperative that […]

Medical team of surgeons in hospital doing minimal invasive surgical interventions

Vascular Surgery

Drive profitable cases through your door with an effective referral program. A large part of your vascular surgery practice is, of course, referral-driven. Maintaining a positive relationship with your referrers — and expanding your referral network — is a crucial aspect of any specialist’s marketing plan. We’ll help you develop your outreach capabilities — in […]

Woman with beautiful legs after depilation at home

Vein Care

While we work with many different specialties, our track record with vein practice marketing is especially compelling. At this moment, we’re helping more than a dozen vein practices reach their full potential — and we can help you, too. Customized vein practice advertising and marketing that gives you the upper hand. Vein care is one […]

Woman weighing herself on scales in health club

Bariatric Surgery

The world of bariatric and weight loss surgery is rapidly evolving. At Healthcare Success, we understand the critical changes influencing this space, like the rise of healthcare consumerism, the increase in large multilocation practices, and our aging population. Our expert bariatric surgery marketing strategies are designed to help differentiate your business by addressing each of […]

Asthma and Allergy

As healthcare undergoes rapid transformation marked by consumerism, telehealth innovations, and growing online competition, the asthma and allergy industry must evolve to remain competitive. To stand out—and thrive—businesses in this highly specialized industry must undergo a significant shift in their marketing strategies. Why? Today’s healthcare consumers expect more. They demand a highly personalized patient journey, […]

8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

We know that today's healthcare consumers want instant and accessible services. The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. Placed strategically, the QR code does wonders for marketing. And today more than ever, they are considered the green, hygienic, […]

How to Write an Effective Press Release (Plus Tips for Maximizing Exposure)

As more businesses favor social media channels for timely business communications, you may think press releases have become outdated or old-fashioned. You might even ask yourself, "Do we even need press releases anymore?" The answer is an unequivocal "Yes." Consumers and journalists still view press releases as one of the most trustworthy sources of brand-related […]

How to Choose the Right Programmatic Analytics Platform

10 Factors to Consider When Choosing the Right Programmatic Analytics Platform

Programmatic advertising has transformed the way people buy and sell online ads. In 2021, U.S. advertisers spent 41.2% more on programmatic display ads than in 2020—and it’s easy to understand why. Leveraging automated software and artificial intelligence (AI) to collect real-time data gives key stakeholders complete visibility over where their ads appear. It also highlights […]

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