By Stewart Gandolf
Chief Executive Officer
Physician Relations personnel often tell us that they share similar problems:
- High-admitting doctors can be extremely demanding of hospital resources
- When the hospital wants to recruit one or more doctors, candidates typically ask for the hospital’s help to acquire patients
- Once on board, new doctors often need a lot of help getting started
- Many admitting doctors complain of the economic challenges they face everyday, and expect the hospital to save the day
- Doctors – either solo practitioners or groups – may form an ASC to take away many of the hospital’s most lucrative procedures – or worse, defect all together in order to compete
- “Higher ups” in the hospital either fail to understand the value brought by the Physicians Relations Department, or conversely, realize its importance and therefore micro-manage it
- Hospital marketing departments rarely have enough resources (staff or financial) to get involved with physician marketing
- Legal and ethical issues can complicate hospital/ physician collaborations
- In any event, Physician Relations budgets are almost always way too low to do everything that needs to get done
We may be able to help you solve some of these problems at little or no cost to the hospital
Our firm is dedicated to helping doctors grow their practices through ethical, evidence-based practice marketing.
In fact, the founding partners and all of our senior staff have spoken to, and consulted with, many thousands of private practice doctors.
Because we understand that Physician Relations resources are often on tight budgets, we’ve come up with some win-win low and no cost ideas for you to consider.
- Free Practice Marketing E-Newsletter Subscriptions. Every week our firm creates the leading online practice marketing e-newsletter. You can either send some or all of your doctors a link to our sign up page, or if you prefer, we can send them a nice email inviting them to subscribe. We can even create custom content for your hospital if desired.
- $195 Practice Marketing CD set. “27 Proven Marketing Strategies to Boost Your Practice Profits.”
- On-Site and/or “Hospital Retreat” Speaking Engagements. All of our top people have spoken to doctors at hundreds of venues around North America. We’ll help you create a custom agenda built around your needs, varying in length from 60 minutes to more than a full day. Book us to speak.
- Special Discounts for Your Doctors on Healthcare Success’ Services. Our firm offers doctors 2-day marketing seminars, 1-day on-site visits and a full service practice advertising agency which creates practice brochures, websites and advertising. We can either contract with the doctors directly, or contract with your hospital. It is your choice!
Call (800) 656-0907 now for more information
Our firm is committed to assisting Physician Relations departments like yours.
To find out more call Julia at (800) 656-0907.