SHSMD Offers Marketing Guidance for Hospitals – And Everyone Else, Too

By Stewart Gandolf
Chief Executive Officer

SHSMD logoIf you’re a member of the Society for Healthcare Strategy and Market Development (SHSMD) you got the same email that we did about their new Principles and Practices for Marketing Communications in Hospitals and Health Systems.

It’s another example of the SHSMD and American Hospital Association’s thought leadership, and we recommend downloading their advisory. It’s free to members, but it would be a useful reference for most everyone in the healthcare marketing, advertising and public relations fields.

“Much has changed in the fields of healthcare marketing and communications,” says SHSMD, “since the American Hospital Association last provided guidance on marketing communications to its member hospitals.” And the organization’s Task Force has done fine job in addressing timely and important issues with the new resource.

A few of the straight-at-it and practical headings include: Instituting a Formal Review Process, Use of Endorsements and Testimonials, Use of Physicians in Marketing Communications, Social Media, and Responding to Another Organization’s Unsubstantiated or Misleading Communication.

The Principles and Practices for Marketing Communications in Hospitals and Health Systems is the kind of practical, professional resource that you might want on your desk. If you don’t already belong to SHSMD, consider joining.

And if you want to talk further about ethical and evidence-based healthcare marketing, connect with us through our website.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.

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