Don’t Miss These Three Creative Ideas for Hospital and Healthcare Promotion

By Stewart Gandolf
Chief Executive Officer

public relatons puzzlesFrom a hospital wedding to rockin’ oncologists to disco-beat CPR, here’s a quick roundup of noteworthy medical marketing and PR ideas that promote a healthy message of awareness.

First, the “nobody wants to miss the wedding” department…

American Family Children's hospitalPediatric neurosurgeon Taryn Bragg wanted to share her wedding with friends, family and patients at American Family Children’s Hospital in Madison, WI. The ceremony and the reception were held in the hospital chapel. And for those patients who could not attend, the happy couple visited them in their rooms to share the happiness.

“My goal is to make kids happy and healthy and to help them live the lives they were meant to live,” Dr. Bragg commented in this Wisconsin State Journal news item. “This is exactly what I wanted. They are a part of my life, and they are a part of my happiness. That’s what today was all about.”


Who knew that six gynecologic oncologists could really rock?

Right away, you like the name of the band. It’s N.E.D., the clinical shorthand for No Evidence of Disease. Collectively, this seemingly unlikely group of six specialists from around the nation presents a powerful, up-tempo musical message about cancer awareness.

Members of N.E.D. are John Boggess, MD (vocals, guitar, harmonica), Joanie Hope, MD (vocals, guitar), Nimesh Nagarsheth, MD (drums, percussion), William “Rusty” Robinson, MD (bass, harmonica), John Soper, MD (guitar, slide guitar, mandolin), and William Winter, MD (guitar, vocals). The group is officially part of a non-profit foundation in Portland, OR, which is committed to raising awareness about gynecologic cancers, and providing monies for research in this area. All proceeds from the bands’ endeavors go directly to the fund.

Bet you didn’t know that this comedian celebrity is also a physician.

The American Heart Association has called on Ken Jeong as a celebrity spokesperson to help communicate hands-only CPR in new public service announcements. You’ll find the entertaining and informative public service video messages here on YouTube. You’ll likely recognize Ken Jeong from his many appearances in film (Hangover Part II; Transformers), and on television (Community).

No kidding, it’s Dr. Jeong. What you probably didn’t know is that Ken Jeong is also a physician (Duke University and University of North Carolina at Chapel Hill; MD, Internal Medicine residency). He’s a natural choice as a spokesperson for this AHA message. In this behind the scenes video he talks about the program.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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