5 Innovative Hospital Marketing Ideas You Might Want to Steal

By Kathy Roy Gaughran
Senior Marketing Strategist

Aethon TUG robotWell… we’re not advocating anything inappropriate here, but from time to time we bump into some clever hospital and healthcare marketing ideas that are worth sharing. One or more of the following engaging concepts could be an idea springboard or adapted for use by others.

Comedy Show Benefits Children’s Hospital: A tip of the hat to advertising freshman Sam Silverstein at Michigan State University for coming up with the concept, and getting the MSU’s undergrad student government to sponsor the charity event which benefited C.S. Mott Children’s Hospital in Ann Arbor. Admittedly a “class clown,” Mr. Silverstein is both lead organizer and lead performer. (Someone in the hospital industry should hire this enterprising community-minded advertising major.) More about this in The State News.

Art and the Power of Healing: “Close to half of all hospitals have arts program of some sort,” reports NorthJersey.com, “such as art therapy classes and musical performances, according to a report from the Society for Arts in Healthcare, now known as the Arts & Health Alliance.” The Art of Healing program at Englewood Hospital and Medical Center was featured in an Arts and Entertainment write up, referencing the cooperative project of the hospital and local artists. Beneficiaries are patients, doctors, nurses, staff and visitors. Plus the story generated some good PR. Read more about it here.

animals hospital decor

Artist Chris Haughton Royal London Children’s Hospital

Hospital Décor – Way Beyond Battleship Gray: Vital Arts is a charitably funded organization in the UK that delivers arts projects for the well-being of patients, staff and the wider hospital community. They commission artists, musicians and performers to help improve the hospital environment. The annual roundup gallery on this page illustrates how art can bring a creative touch to otherwise “institutional” halls and walls.

Help in a Language Other Than English: A simple flyer we found at a hospital rehab facility offered non-English language help from the Health Insurance Marketplace. In total, more than two-dozen translation services were offered via a toll-free phone number. While local facilities may not need this wide range of assistance, it’s a reminder of the needs of the audience in your service area. Language should not be a marketing barrier.

When Medical Robots Putter Around the Hospital: Like something straight from Star Trek’s Sickbay, autonomous mobile robots are, in reality, performing logistics and delivery tasks in more than a hundred hospitals. The benefits include improved productivity, patient safety, and satisfaction, not to mention a unique point of brand differentiation. If you’ve never bumped into a “TUG,” the manufacturer’s site provides interesting videos.

Kathy Gaughran

Kathy Roy Gaughran
Kathy Roy Gaughran
Senior Marketing Strategist at Healthcare Success
In her career, Kathy has helped over 4,000 clients all over North America achieve their growth goals. As an award-winning strategic marketing planner, Kathy has been involved in both the high-level strategies required for long-term sustainability, plus the tactical execution used to accomplish the day-to-day successes. Kathy’s clients include practices with annual revenues well over $10 million and with annual marketing budgets up to $900,000. In addition, Kathy is an accomplished speaker, appearing at countless national, local and state healthcare associations. Kathy is a member of the American Marketing Association and The Direct Marketing Association.



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