Claims and Credibility: A Short Post about a Big Gaffe in Healthcare and Medical Practice Marketing

Cutting-Edge? Really?

Please permit this short-but-passionate message of concern about medical practices that SAY they are cutting-edge, yet their websites are crummy. Their claim is simply not credible. It’s a pitfall that medical practice marketing needs to avoid.

It’s amazing how often we discover medical practices that have no website at all – or they have a tired old site that’s a poor reflection on the practice, hospital, group, or healthcare organization.

Generally, when doctors say their strength is in being advanced, high-tech, or cutting edge, that’s what they believe and it’s actually true in fact. They have the training, the latest equipment, the most advanced techniques – and their feeling of being on the cutting edge is justified. But one look at their website – if they have a website – and you have to wonder: Who’s going to believe it?

We’re not alone in noticing this disparity. It came up again just other day when Healthcare Success Co-Founder Stewart Gandolf spoke on a Webinar about Healthcare and Medical Practice Marketing. And later he spoke on the same topic with someone from a major pharmaceutical company. This giant gap between claims and credibility is seen by professional peers, colleagues and, sadly, by the public.

If your best friend wouldn’t tell you, do an honest self-evaluation about the image your website presents to the public. (Often it is your main face to the public.) And if your strength is truly a cutting-edge practice, is your website as strong as your reputation? If you’d like our straight-from-the-shoulder evaluation, give us a call for a free website evaluation.

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.



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