Podcasts enjoy a heritage of online content that can be compelling and engaging. Podcasting is relatively inexpensive, easy to produce and often underutilized in healthcare digital marketing. And when they are done properly, creating online audio podcasts is an effective content connection between you and your audience.
Related: 5 Best Healthcare Podcasts 2018
Podcasts begin with a sense of intimacy, with one-to-one content presented, without distractions, in the mind of the listener. The podcast format delivers a sense of authority, via the voice of the host, or the thought leader.
You’ll learn something while discussing a timely podcast topic. In addition, the comparatively brief podcast format has an appeal to busy individuals who can’t commit to a 60-minute (or longer) webinar.
Here are a few of the insider tips and techniques for creating successful podcasts:
Podcasts are cost-effective and easy to produce. If you need some help in getting started, please give us a call today at 800-656-0907.
Marketing a healthcare organization can be challenging - even painful if you don't approach it with the right knowledge, tools, and guidance. By reading about mistakes and lessons others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover how to avoid these "Seven Deadly Sins". Plus, join over 30,000 of your fellow healthcare providers with a free subscription to our Insight Newsletter.