Twitter, Facebook, YouTube and a few others are the recognizable names in the social media phenomenon. Frankly we’ve lost count of the online social media tools that have emerged, and disappeared, recently.
There are dozens of wanna-be, also-ran social sites, all chasing the few popularity pacesetters. But the big names get bigger. The “public awareness” of Twitter, according to Edison Research is nearly universal…up to 92 percent…and they don’t see how it could be much higher than that.
Despite the wide recognition and growing popularity of social media, only few leaders in healthcare marketing have begun to figure out a meaningful approach to using social media effectively. Not long ago we were able to spotlight several beyond-the-basics social media examples in healthcare.
Examples of excellence are worth learning about, and we were drawn to Nancy Cawley Jean’s post, Hospitals that excel at using social media. Nancy Cawley Jean is a senior media relations officer for Lifespan in Providence, RI, and you’ll want to read her full article (link below). It’s an insightful look at several noteworthy social media examples and what makes them successful.
Not surprisingly, Mayo Clinic takes a leadership role where their engaging social media efforts include creative uses of Twitter, podcasts, videos and Facebook. And over at Children’s Hospital Boston, the uses of their popular Facebook page range from philanthropy to compelling patient-submitted stories and photos.
You’ll find the full article linked here with these and other hospital programs described in more detail. And please feel free to reach out to us if we can help you untangle the mysteries of making social media effective and profitable.
Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.
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