How to Tune-up Your Online Healthcare Presence for 2016

By Stewart Gandolf
Chief Executive Officer

At this time of year, some healthcare professionals are tempted to feel that their online marketing plans are “all set” for 2016. Hopefully that’s true. But don’t let “quiet comfort” become painful “complacency.” If you’re not vigilant to constant change—even during the holiday season—your Internet presence can quickly and quietly shift off target.

Pew Research Center internet usage graph

“Online Constantly” Pew Research Center

Did you know, for example, that better than 20 percent of younger adults say they go online “almost constantly?” The respected Pew Research Center also reports that, overall, three-quarters of all Americans go online at least daily.

Our regular readers are familiar with the idea that the digital doorway for hospitals and medical practices may be bigger, and more important, than you think. To illustrate, better than 60 percent of patients checked out two or more hospital websites before they made their choice for an appointment. And better than 40 percent of patients researched physician options online before making a selection.

There’s no charge for this review…

With these “moving target” examples in mind—and assuming that confirmation is better than complacency—here where you can find an independent assessment to tune-up your online presence for 2016.

Click through there for an INSTANT HEALTHCARE WEBSITE AUDIT. You expect a lot from your digital visibility—attracting patients, building trust and loyalty, enhancing your reputation, and improving the bottom line—so get an expert “second opinion.”

The Healthcare Success SEO Audit Tool produces answers and insights in less than a minute. And with that perspective in hand, you can also schedule a marketing assessment and consultation with one of our healthcare marketing experts.

With more than 20 years experience, we’re pretty good at this. Plus, there’s no cost or obligation for either exercise. The added peace of mind is a comforting way to roll into a successful new year. Consider it a holiday gift for a prosperous New Year.

 

Stewart Gandolf, MBA

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.

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