Compared to many other healthcare specialties, urgent care is a different animal. Because most urgent care facilities don’t require appointments, patients will often search for an urgent care facility at the same time that they need to visit one. To successfully market an urgent care practice, you need to create marketing materials that answer your prospective patients’ questions, namely:
Besides optimizing your medical marketing to ensure patients have an easy time locating you when they need you, you can build your name recognition through proper signage and other external advertising strategies. By making your name familiar to your community, you’ll be the first solution that pops into their head when they need prompt, non-emergency medical treatment.
When people need an urgent care facility, they’ll typically find one through online search. And because they’re probably in a rush, they aren’t going to look past the first few choices. That means it’s crucial for your facility to appear at the top. Using specialized search engine optimization (SEO), web design, content marketing strategies, and pay-per-click (PPC) strategies, we can make sure your facility sits comfortably at the top of Google.
Nothing beats a good recommendation from a friend. Learning how to properly interact with patients at every step — online, on the phone, in-person and post-visit — is vital to building a positive reputation. Our talented director of training can give your staff the interactive tools they need to provide every patient with a positive experience. And by properly managing your reputation online (hint: it goes a lot deeper than Yelp), you’ll begin automatically drawing patients to your facility.
Marketing a healthcare organization can be challenging - even painful if you don't approach it with the right knowledge, tools, and guidance. By reading about mistakes and lessons others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover how to avoid these "Seven Deadly Sins". Plus, join over 30,000 of your fellow healthcare providers with a free subscription to our Insight Newsletter.