We understand that orthopaedic surgery (or orthopedic surgery, as many spell it) is one of the most competitive specialties in all of healthcare. In fact, independent and group practices alike need a proactive, long-term orthopaedic surgery marketing strategy just to keep pace. But you don’t want to keep pace — you want to succeed. As marketers who specialize in healthcare, we engross ourselves in the digital, traditional and referral-based marketing strategies your practice needs to grow and prosper. And for over 20 years, we’ve propelled surgeons to the top of their markets using proven, data-driven techniques.
As with all specialists, referrals are the cornerstone of all successful orthopaedic marketing plans. Our training director has extensive experience teaching physician liaisons how to communicate the value of your practice to local referral sources. And if you don’t have a physician liaison, we can help you hire one and evaluate his or her performance. But orthopaedic surgery is different from many other specialties. Patients often know when their condition is musculoskeletal. Insurance permitting, many will seek out orthopaedic care directly. A meticulously planned external marketing strategy will solidify your position as the surgeon(s) that patients trust.
Do you focus on joint replacements? Or are you a spine specialist? Do you pride yourself on your comforting demeanor or your airtight record of results? Perhaps both? All of these attributes contribute to your brand, along with your creative messaging style and many other differentiating details. Our creative talent will uncover your special traits and communicate your brand to prospective patients through an intriguing, unified message. Your brand will create recognition. And recognition will prompt action when someone requires orthopaedic treatment.
We can make your phone ring, but it’s your staff members who are going to answer. It doesn’t matter how great your marketing is if your staff doesn’t interact well with patients. Successful patient-staff interactions are composed of many factors, including:
And that’s just a small peek at what it takes to reliably convert calls into kept-appointments. Our trainer is a master of patient communication. But she’s truly unique because of her talent for developing your staff and buttoning up your practice administration processes.
Orthopaedic surgery marketing relies on a coordinated plan to leverage past and present referral sources, as well as communication tactics that build relationships and capture new patients directly. We’ll design you a medical marketing plan that may include:
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