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Orthopaedic Surgery

Orthopaedic Surgery Marketing and Advertising to Grow Your Practice

We understand that orthopaedic surgery (or orthopedic surgery, as many spell it) is one of the most competitive specialties in all of healthcare. In fact, independent and group practices alike need a proactive, long-term orthopaedic surgery marketing strategy just to keep pace. But you don’t want to keep pace —  you want to succeed. As marketers who specialize in healthcare, we engross ourselves in the digital, traditional and referral-based marketing strategies your practice needs to grow and prosper. And for over 20 years, we’ve propelled surgeons to the top of their markets using proven, data-driven techniques.

Our Services

Combine an effective referral strategy with strong direct-to-patient marketing.

As with all specialists, referrals are the cornerstone of all successful orthopaedic marketing plans. Our training director has extensive experience teaching physician liaisons how to communicate the value of your practice to local referral sources. And if you don’t have a physician liaison, we can help you hire one and evaluate his or her performance. But orthopaedic surgery is different from many other specialties. Patients often know when their condition is musculoskeletal. Insurance permitting, many will seek out orthopaedic care directly. A meticulously planned external marketing strategy will solidify your position as the surgeon(s) that patients trust.

Drawing attention to your unique attributes will define your orthopaedic marketing success.

Do you focus on joint replacements? Or are you a spine specialist? Do you pride yourself on your comforting demeanor or your airtight record of results? Perhaps both? All of these attributes contribute to your brand, along with your creative messaging style and many other differentiating details. Our creative talent will uncover your special traits and communicate your brand to prospective patients through an intriguing, unified message. Your brand will create recognition. And recognition will prompt action when someone requires orthopaedic treatment.

We bring patients to your door and train your staff to welcome them inside.

We can make your phone ring, but it’s your staff members who are going to answer. It doesn’t matter how great your marketing is if your staff doesn’t interact well with patients. Successful patient-staff interactions are composed of many factors, including:

  • Proper greeting
  • Interactive discussion of the patient’s concerns
  • Genuine, compassionate demeanor
  • Flexible and clear scheduling
  • Well-timed follow-ups

And that’s just a small peek at what it takes to reliably convert calls into kept-appointments. Our trainer is a master of patient communication. But she’s truly unique because of her talent for developing your staff and buttoning up your practice administration processes.

Successfully marketing orthopaedic surgery requires dedication and experience. We offer you both.

Orthopaedic surgery marketing relies on a coordinated plan to leverage past and present referral sources, as well as communication tactics that build relationships and capture new patients directly. We’ll design you a medical marketing plan that may include:

  • Custom marketing website tailored to healthcare SEO and patient response
  • Promotional practice brochure
  • Comprehensive content marketing strategy
  • Pay-per-click advertising (such as Google AdWords)
  • Radio
  • TV
  • Print
Sound like what you're looking for?
Call us now at (800) 656-0907
to talk with a consultant.

Choose the Expertise of a Google Partner for Your Healthcare Marketing Agency

Want to attract more patients from the Internet? Our digital marketing team is here to help. In fact, they are experts at search and display advertising, search engine optimization, reputation management, social media, websites, landing pages and more. In addition, we are a Certified Google Partner.
What our Healthcare Clients Say
  • I wanted to send you a quick note to let you know how pleased I have been with your services, and those of Healthcare Success. We hired HS to give us valuable strategic insight and direction on increasing our patient volume and becoming THE place to go to for orthopedics in central Illinois. Your team of talented strategic planners, copywriters, web designers, media buyers, trainers, and project managers all brought their individual talents together to create a plan that was going to work best for our company and help us thrive. Dealing with your writer/account manager on various components of this campaign has been a pleasure. He is timely, efficient, and keeps the ball rolling. He’s very good at keeping everyone involved in the loop of progress, changes, and recommendations. We fell in love with our new marketing brochure — we are so excited to watch our practice grow with the help and partnership of HS.
    Amy L. Rodek, M.A., C.C.P. Director of Marketing & Communications
    Orthopedic Center of Illinois
  • The training that Lori has provided to myself and my staff has been advantageous during the start up of our practice. She has a keen sense for picking up on small details, that she is able to constructively bring to the forefront during training sessions bringing awareness to how they may be handled in a more professional manner. She is altruistic with her knowledge and training and has helped strengthen our awareness to become the most exemplary office staff in town.
    Nikki Hickle
    Fitzmaurice Hand Institute
  • With more than a dozen offices, we have a complicated practice to run. Healthcare Success helped us to improve our customer service and create a team that puts out a cohesive message and works together to build our brand. The direction they provided was very thorough and innovative and even more important, it works. We’re seeing the results in the our offices every day.
    Kristie L. Martinez , Administrator
    Illinois Bone and Joint Institute, LLC
  • Healthcare Success has worked with my Orthopaedic/Sports Medicine practice for the past 2 years. Their ideas have helped advance my company greatly. Our marketing materials have been universally praised as very professional and impressive.
    Marc Pietropaoli, MD
  • All speakers were very effective presenters and demonstrated excellent subject knowledge and expertise. Well worth the time and cost – learned a lot.
    Paul F. Nezi, CEO
    Blue Chip Surgical Center Partners
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