Simply put, marketing oncology care — and hematology services — works. Currently in-market with several cancer centers and oncology/hematology providers, we also know that what works best for implementing effective oncology marketing strategies is what works best in cancer care: experience, know-how and a scientific approach.
As the big-name providers market more actively and successfully, oncologists and practices are recognizing they need to market to compete and thrive. But they don’t have the experience or support to plan and implement effective strategies like:
With more than 20 years’ experience, our marketing strategists understand the specific and unique challenges of running a cancer practice. We’ve also learned thousands of lessons about what does and doesn’t work in oncology marketing. Chief among these: marketing ethically is paramount. This is central to our approach… and how we’ve been able to help oncologists, practices and cancer centers enhance their reputations, care for more patients, and achieve their goals.
Following a scientific approach, we learn all we can about your oncology practice and its marketplace, challenges and objectives. We combine that with what we’ve learned from years of experience to develop detailed oncology marketing strategies and implement specific tactics, content marketing strategies, branding and messaging designed around your objectives. Then, we collect the data.
We track the results of our clients’ oncology medical marketing and advertising because it is essential. This is how we know what works and what doesn’t. It’s also the key to developing highly specific messaging to attract more patients, different patients, specific patients, etc.
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