In most cases, Women’s Health providers are experiencing increased competition due to consolidation and practice mergers. They also face the problem of drops in reimbursement, or their patient visits and procedures are down thanks to the era of higher deductibles, so are looking to increase utilization of cash-pay services. Others are transitioning away from obstetric care due to the high costs of malpractice insurance. And through it all, many OB/GYN practices find that their promotional messaging isn’t performing as well as it needs to.
At Healthcare Success, we’ve seen over the years that many obstetricians and gynecologists are ready to make changes in their practices. Whether your OB/GYN practice strives to attract more patients, appeal to patients with better insurance, strengthen referrer relationships, alter its case mix or achieve another specific goal, our strategic consultants and marketing professionals can help make it a reality.
We begin with a thorough evaluation and analysis of your practice to determine its goals, challenges, strengths, opportunities and all details that are involved in its practice and marketing success. From there, we work closely with you to develop and implement a strategic OB/GYN marketing and advertising plan that achieves your unique goals. Through this tactical approach, which includes a content marketing strategy, tracking marketing results and following the data, we can help your practice communicate to its audiences effectively through tactics such as:
We know it’s vital to distinguish your brand and reputation in a way that builds trust and inspires patient and professional referrals. In our experience helping obstetrician-gynecologists market successfully, we’ve also found that it is increasingly important to reach women in the workplace, to ethically raise your visibility with direct medical marketing and to extend your presence in the medical community through practice representatives.
So whether you want to market to win more doctor referrals, transition to other areas, overcome marketplace disadvantages, differentiate yourself from the competition or simply get more patients to call you, we’re here to help with a customized and successful OB/GYN marketing and advertising plan that works for you.
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