Group practices have business and clinical challenges just like any other medical practice. But with more doctors, often multiple specialties, large staffs, and diverse patient needs, these challenges are amplified. Group medical practices are also differently affected by and sensitive to the transition to value-based care, and to healthcare’s uncertain future. In fact, the differences are many.
Our medical marketing experts have more than 20 years’ experience helping practices overcome their challenges and achieve a wide range of specific objectives. We do this strategically, evaluating fully, planning carefully and using the tracking data of our prior efforts so we can market as effectively as possible.
In most cases, we recommend development, improvement and/or expansion of group practices’ liaison programs. Many already have programs in place because they’ve already realized that practice liaisons are essential for building and maintaining referral relationships. But is it an effective and efficient practice-rep program? Are there clear objectives — and incentives — in place? How is progress measured? And reported? We help develop and strengthen these programs and find, hire and train practice representatives.
It’s also important to develop a distinct and powerful brand. As a group, your practice needs to be an institution, an entity of standing, trustworthiness, professionalism. But remember what is working against this need. Your practice is represented by many diverse people in likely very inconsistent ways, essentially giving your group or multispecialty practice many different brands, which is no brand at all.
We see this frequently. It’s important to create a compelling brand that means something, creates interest, engenders trust and builds a unified presence and value that appeals to your constituents.
Other multispecialty practice and group medical marketing strategies for bringing you patients, building loyalty and achieving your goals include:
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