Surviving as an internal medicine specialist is more challenging than ever. All of healthcare has changed, and more changes are coming. And primary care practitioners in many ways are bearing the brunt of it. Reimbursements are down. Fee-for-service pay model is giving way to a value-based model. Uncertainty looms, patients are confused, and you work harder for less.
One of the key challenges, therefore, is how to weather it all. For starters, you need patients — perhaps more, perhaps different kinds, such as better-insured individuals. But how do you reach your target audience, communicate how you’re different, and earn their trust and response? Answer: marketing.
We take an experienced, strategic and data-driven approach to successfully marketing your internal medicine practice. We begin by assessing your practice thoroughly in order to understand all the issues in play and factors that affect it. Then we develop a plan designed around your needs and based on our experts’ knowledge and the results of the tracking data from our prior experiences.
Depending on many factors, your marketing plan may recommend:
Without compromising your ethics or integrity, our evidence-based medical marketing strategies allow your internal medicine practice to attract better-insured patients, develop practice niches, shift to cases you prefer and stand out from the competition.
In our experience, most successful internists are successful because they planned it that way. A strategic, experienced approach can help distinguish your brand in the mind of the public, answer increased competition in the marketplace and attract the patients and cases you want.
Marketing a healthcare organization can be challenging - even painful if you don't approach it with the right knowledge, tools, and guidance. By reading about mistakes and lessons others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover how to avoid these "Seven Deadly Sins". Plus, join over 30,000 of your fellow healthcare providers with a free subscription to our Insight Newsletter.
