As they strive to build, grow or adapt their practices, GI specialists face unique gastroenterology marketing and advertising hurdles, because their needs and objectives are unique.
Many gastroenterology practices want to compete more effectively with surgeons and other specialists offering similar services. Some are interested in developing centers of excellence to attract more better-reimbursing service lines. Others want to build patient awareness and loyalty as we transition to value- and satisfaction-based care. A talent shortage, rising costs and consolidation (and plenty more) all also factor into the unique needs profile of any GI practice — and into their gastroenterology marketing plan.
For more than 20 years, our strategists and consultants have helped gastroenterology practices overcome their business challenges and compete, succeed and thrive. We do this by taking a scientific approach to developing an experienced-based, highly strategic marketing plan.
We begin with a thorough diagnosis, an examination of all the factors that affect your gastroenterology practice, from internal issues to external forces. We then develop and help implement a gastroenterology marketing plan with specific content marketing strategies and tactics based on prior successes and designed to help you:
We’ll also help you:
A key component of our scientific approach to gastroenterology marketing and advertising is tracking your marketing results. Our strategies and tactics are based not just on our marketing professionals’ experience but also measured outcomes. The right medical marketing plan for your GI practice will strive to engage patients, build relationships, engender trust, and more by leading with what we know works. And we know what works in GI marketing because we track the results and continue to learn from them.
One important tactic we know that works is to always be (and be perceived as) ethical in all that you do. Ethics are the centerpiece of our approach to healthcare marketing and marketing, just like they are for the care you provide.
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