ENT marketing and advertising has a wide opportunity spectrum. In fact, ENT practices typically have more promotional angles — and more ways to generate revenue — than most other medical specialties. Some popular angles include:
You know where you want your practice to go, but you might not know how to get there. If you’re like other otolaryngologists we’ve worked with, you’ve completely dedicated yourself to your profession. Which, of course, means you haven’t been able to engross yourself in today’s best ENT marketing practices — after all, days are only 24 hours long. But as the healthcare industry changes, so do the marketing standards. That’s where we can help. We specialize in listening to your goals as a physician and transforming your vision into a targeted, data-driven and results-oriented ENT marketing plan.
Consider every aspect of your practice. The procedures you offer, the colors on your website, the personalities of your doctors — everything. That’s your brand. Easy, right? It gets difficult when you have to communicate your brand to your prospective patients and referring physicians in a succinct, impactful manner. Websites, brochures, advertisements and all of the other materials we create involve many moving parts, including:
Juggling these complicated components requires a team of dedicated specialists. It’s somewhat similar to ENT practice groups. You have your “allergy guy” and “hearing girl” whose niche talent elevates the capability of the practice as a whole. Healthcare Success is comprised of artists, paid-search specialists, medical content writers, web developers and many others who’ve unified in order to optimize and execute an ENT marketing plan that will bring you patients.
On the topic of specialists, an entire wing of our medical marketing agency is dedicated to teaching your staff how to communicate with patients and referring doctors. Our experienced director of training will visit your practice to teach phone and face-to-face interaction strategies. Additionally, we’ll train your physician liaison — you have one, right? If not, we’ll help you hire one — how to communicate the value of your organization to referring physicians. Like your brand, it’s easy to identify the great aspects of your practice, but it’s hard to communicate them in a surgical manner and within a limited time period.
After more than two decades of developing ENT practices, we’ve found that success happens when your marketing strategy is calculated and closely monitored. Goals must be clear, considered and realistic. Our experts will help you formulate and execute your short- and long-term goals in a manner consistent with the ideal direction of your practice.
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