Our nation’s healthcare delivery system and the cardiology profession have changed. At the same time, cardiology advertising and marketing have shifted from a casual “something new” to an aggressive “highly competitive.” Where once a few low-key specialists were the only game in town, it’s now common to find two or more large heart centers, heart specialists or provider groups going head-to-head in actively promoting their services.
If you’ve navigated your way to this page, it’s likely that you:
After nearly two decades of working with cardiologists, our strategists and consultants know that the cardiology practices, heart centers and healthy heart programs that achieve the greatest success do so because they planned it that way.
Nationwide, it’s the same story. The winners all have a comprehensive roadmap, which includes a dynamic content marketing strategy, and they put it to work every day. The program is no longer simple and introductory. The effective cardiology marketing effort is now sophisticated, with a lot of moving parts… and with informed patients taking active roles in their care and lifestyle choices.
Today’s heart patient has more choices, including in selecting a cardiologist. To reach and convince this audience, you need effective — and cost-effective — programs to increase practice revenue and profitability. And then you need a marketing brand, message, cardiology SEO marketing strategies and paid search advertising tactics designed to cut the clutter, grab these people’s attention and differentiate your cardiology practice from the rest of the field. All this with a custom-built web design that moves visitors to sign-ups seamlessly.
At Healthcare Success, we understand what works and what doesn’t in cardiology marketing and advertising. Our strategists, consultants and medical marketing development professionals know how to effectively communicate your value to your various “customers” in ways that help them appreciate — and desire — what you have to offer. These audience groups include patients, prospective (at-risk) patients, referring physicians, self-referral patients, health insurance plans, hospitals and others.
Few professions are as competitive as cardiology. Healthcare Success can guide your planned program for growth—as we have done for others around the nation—providing ethical, creative and evidence-based marketing strategies.
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