How to Win More Patients for Your Most Profitable Service Lines
As the hospital consolidation trend continues, the resulting larger entities will engage in “hyper competition” to attract patients to their most profitable service lines. The remaining independent and small chain hospitals will be forced to increase their marketing in order to remain viable. For both, there will be a push to attract patients to the departments that generate the most profits. The most successful hospitals will be those that have a plan of action supported by proven, measurable strategies and tactics.