Results-oriented periodontal marketing campaigns that increase and protect referrals.
With periodontal care being almost 100 percent driven by referrals, you can’t take your referral sources for granted. We’ve worked with scores of periodontists and are often amazed at the number of practitioners who have been left wondering what happened to their best referrers.
The truth is, many general dentists today are keeping gum care in-house or contracting with part-time periodontists to come in and treat their patients on-site.
But that’s not the only problem. Far too many periodontists have become complacent and fail to stay in touch with their referrers. As a result, they lose out to other, more communications-driven periodontists in their area.