Dental Practice Marketing that Stands Out and Gets Results
Dental office advertising and marketing, when done strategically, can help you compete and win.
All dental specialties have business challenges, but general dentistry practices often feel them first and more acutely these days. In particular, most of our many dentistry clients over the years have faced stiff — and stiffening — competition. That’s when many practitioners realize that dental practice marketing may be their best (or only remaining) option for solving their problem of needing but not attracting patients.
Grab your audience’s attention, then convince them to choose you.
Of course, the general dentistry office that manages to win the contest for patients’ attention must then convince these patients to believe, trust and then respond to the marketing message. This is made more difficult by the reality that more than one-fifth of Americans face significant challenges accessing the dentistry care they need. Some lack coverage. Others simply can’t afford dental care. Still others have transportation obstacles. So how can general dentists overcome these problems and draw more patients to their doors? Answer: marketing, specifically strategic marketing.
Overcome your practice challenges with the help of experienced experts and an evidence-based approach.
At Healthcare Success, our veteran dental office marketing experts have helped hundreds of general dentistry practices market themselves strategically, uniquely and effectively. In fact, strategic thinking and a completely individualized approach are the keys to marketing a general dental practice successfully.
In addition, our approach to marketing is scientific, meaning that we use strategies and tactics that are known to be effective based on our prior experiences and the data we collect about the in-market performance of these tactics/strategies. We also perform thorough, diligent assessment of all issues that influence your practice and its challenges so that we have a complete understanding.
Then we develop a strategic marketing plan that targets your audience’s needs and sensibilities as they relate to the needs and goals of your practice.
Comprehensive dental office advertising and marketing services to meet all your needs.
With comprehensive marketing consultation, training, planning, development and implementation, we have the ability to help your dental practice with virtually any need. We will recommend specific strategies and tactics based on your needs and what we know works with marketing challenges like yours, choosing from such services as:
- Brand development – Positioning, naming, logo development, message planning, vision, mission, etc.
- Internet marketing – Websites, search engine optimization, pay-per-click and online advertising, reputation management, web video, Social Media and more
- Advertising – Print, billboard, radio, television, media planning
- Marketing communications – Brochures, physician bios, service-specific marketing materials, etc.
- Internal marketing – Patient communications, patient referral-building, reactivation strategies, trust- and loyalty-building, etc
Call us at today at 800-656-0907 for dental practice marketing and advertising that help you stand out, compete successfully, and achieve a wide range of business goals.
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Avoid the 7 Deadly Sins of Dental Marketing
Marketing a general dentistry practice can be challenging — even painful, if you don’t approach it with the right knowledge, tools and guidance. By reading about mistakes others have made before you, you can boost your marketing effectiveness and take a shortcut to dentistry success… without having to learn the hard way. Discover now how to avoid these “Seven Deadly Sins” by downloading this e-book. And when you do, you’ll automatically join more than 30,000 healthcare professionals with a free subscription to our Insight e-newsletter.
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