Dominating Local Markets with SEO and Paid Search
Despite pioneering varicose vein treatments in Knoxville for over two decades, Tennessee Vein Center faced a critical hurdle: low online visibility and a limited reach beyond their local market.
Seeking to enhance their digital presence and attract more first-time patients, Dr. Keith Campbell, decided to partner with Healthcare Success based on our long-standing reputation as a leader in healthcare marketing.
A comprehensive SEO audit revealed critical keyword gaps and content deficiencies on the Tennessee Vein Center website. This led to a twelve-month strategy focused on optimizing content, enhancing local SEO, and launching targeted paid search campaigns.
Our strategic campaigns focused on increasing lead generation from phone calls and form submissions, overcoming previous limitations in brand visibility and achieving marketing objectives.
Key goals included:
- Increased local awareness from paid search.
- Increased form submissions and phone calls from a targeted landing page.
- Increased revenue from more patient consults.
Over the course of six months, these efforts yielded remarkable results, including a 20% increase in organic clicks and a 14% rise in new patient leads from form submissions—significantly improving their position in the Knoxville market.
Our targeted paid search campaign also delivered impressive outcomes:
- +256% Conversions
- +196% Clicks
- +101% Impressions
- +86% Search Impression Share
- +47% Click-Through Rate
- +17% Conversion Rate
Stats compare Jan. 2023 – Dec. 2023 to the previous period (Jan. 2022 – Dec. 2022).
Overcoming Digital Hurdles to Boost Monthly Lead Volume
Client Background
Tennessee Vein Center is a leading provider of varicose vein treatments in Knoxville and East Tennessee. It is led by Dr. Keith Campbell, a respected dual-board-certified physician with decades of experience. Over the years, the center has built a strong reputation for delivering specialized care in vein treatments, backed by state-of-the-art technologies and high success rates.
Pain Points
Despite Dr. Campbell’s expertise, and the center’s reputation, Tennessee Vein Center faced several challenges:
- Low online visibility: The center struggled to maintain a strong online presence, limiting its visibility beyond its immediate geographic area.
- Limited brand awareness: Outside local markets, Tennessee Vein Center had minimal recognition, negatively impacting its ability to attract new patients from its desired market, Knoxville, TN.
- Thin website content: The website lacked sufficient content optimized for targeted keywords related to varicose vein treatment in Tennessee, which affected its search engine rankings and online discoverability.
Patients often sought their services only after unsuccessful treatments elsewhere, emphasizing the need for proactive marketing strategies to attract patients earlier in their treatment journey.
Surpassing Growth Objectives with SEO and Targeted Paid Search Campaigns
Our Strategy
After a comprehensive SEO audit and site analysis, we identified crucial keyword gaps and thin content issues across the Tennessee Vein website, leading to a twelve-month content optimization and paid strategy to:
- Improve keyword SERP ranking.
- Increase local awareness.
- Drive more website traffic.
- Support lead generation, conversion, and growth objectives.
Implementation
To achieve these goals, we implemented the following strategies:
- Paid search ads to increase visibility in the East Tennessee market.
- Content marketing to address thin content and increase target audience engagement.
- Technical SEO to improve search engine results page rankings.
Spotlighting Tennessee Vein’s Optimal Paid Search Performance
Our focused efforts to enhance market share and revenue for Tennessee Vein Center have delivered promising outcomes.
These accomplishments stem from precise and strategic digital marketing initiatives forged through a robust partnership between Tennessee Vein and Healthcare Success.
Through our proven digital marketing strategies, Healthcare Success helped Tennessee Vein Center boost paid digital traffic volume to a targeted landing page and website traffic. This strategic approach resulted in a notable increase in lead generation through phone calls and form submissions.
- +256% Conversions
- +196% Clicks
- +101% Impressions
- +86% Search Impression Share
- +47% Click-Through Rate
- +17% Conversion RateStats compare Jan. 2023 – Dec. 2023 to the previous period (Jan. 2022 – Dec. 2022).
Today, the Knoxville market stands as Tennessee Vein’s top source for paid search conversions year over year.
Leveraging Proven Digital Marketing Strategies to Achieve Success
Tennessee Vein Center’s success reflects the importance of working with a skilled healthcare marketing agency that understands the unique challenges of the healthcare industry.
"I have used several agencies in the past but have not had one as thorough as Healthcare Success. It is a great partnership with great communication." – Michelle Campbell, Principal, Tennessee Vein Center
Are you ready to elevate your healthcare organization’s online presence? Contact Healthcare Success today to explore how our proven strategies can help you achieve your business goals.
