Case Study:
Pomona Valley Health Centers
Consistent messaging, creativity, and innovative strategies come together in a true marketing partnership, with an average ROI of 10:1.
Our partnership
Our relationship with Pomona Valley Health Centers is truly a marketing partnership.
The 5 ambulatory clinics of Pomona Valley Health Centers feed into a 412-bed community hospital (Pomona Valley Hospital Medical Center) that serves both affluent and low-income communities. The ambulatory clinics are placed in key strategic communities and act as feeders to the main hospital.
In working with Healthcare Success, PVHC aimed to generate patients and create a sub-brand specifically for the health centers. These ambulatory clinics could be self-sufficient, while still helping to bring more patients to the main hospital.
They needed a full-service strategic creative partner capable of executing campaigns across various channels—and we delivered. We drive new patients to the hospital and health centers through various online and offline campaigns, including traditional media buying/planning (print, billboard, radio) and digital (PPC, social media advertising, and digital marketing).
Consistent messaging
We maintain cohesive messaging across all five PVHC locations and all service lines, incorporating their branding into traditional media and digital campaigns. This includes:
- Television ads
- Print ads
- Billboards
- Pandora Radio Ads
- Magnetic Mailers
- Digital advertising
This was particularly important as they launched a new location, which required integrating a robust cross-channel media plan with consistent messaging. The grand opening was a resounding success.
Although we work primarily with the health centers, we’ve also worked with Pomona Valley Hospital Medical Center. Perhaps the most notable marketing initiative for the hospital was a multimedia campaign to drive new patients to their multi-million-dollar investment in 3D mammography. The campaign was so successful, they had to stop running the ads.
Digital marketing and advertising
Today, Pomona Valley Health Centers sees thousands of new patient phone calls from our digital marketing and digital advertising campaigns, including SEO (search engine optimization), social media advertising, and paid search (Google and Bing).
Our goal is to saturate the local market. We maintain an average position of 1st place with our paid search ads, blanketing a 15-mile radius around their locations for keywords like “doctors near me” or “urgent care near me.” Proximity is vital for people seeking out an urgent care clinic or family doctor on a mobile device, so our strategies center around dominating local paid search.
Pomona Valley Health Centers also serve a large Hispanic audience. Our efforts have included Spanish-language landing pages, pay-per-click advertising, and social media advertisements, all optimized for a mobile audience.
The results
The results from our campaigns with PVHC have been outstanding. Of course, a huge part of it comes from partnering with great doctors.
- 2500 phone calls on average per month to various facilities, mostly from our digital advertising.
- New patient procurement is less than $100 each.
- New patient inquiries are less than $10 each.
- Cost-per-click as low as $2.
- Over 1 million impressions each quarter.
- Average search position of 1st place with our digital advertising.
- Total ROI exceeds 10:1.
Attract more patients. Change more lives. Let our full-service healthcare marketing agency help you.
Call us for a free marketing assessment today at 800-656-0907.
