Smart, focused marketing and digital advertising took this family practice from one new patient a day to over 250 new patients per month.
Before we met with Mountain View Medical Center, the family-run family practice was spending a combined $200 a year on marketing. But when they got their hands on a copy of a healthcare marketing DVD set by Stewart Gandolf, CEO of Healthcare Success, (way back in 2009) the team was inspired to fly to San Diego and attend our very first healthcare marketing seminar.
That was just the beginning. Mountain View Medical Center took a giant leap forward and signed a major contract with Healthcare Success. Together, we rebranded, created collateral, and developed a brand-new website.
Recently, some of the team attended a refresher seminar. We got together and followed up with a complete, tailored marketing plan as part of our ongoing partnership. Today, MVMC continues to see results through our longstanding and newly launched digital advertising campaigns.
Our marketing efforts—partnered with great, compassionate doctors—results in continued growth. Before the initial seminar, the team at Mountain View Medical Center hadn’t imagined reaching 65 new patients a month. Today, they can see upwards of 65 new patients a week.
Mountain View Medical Center began advertising on Google in 2015. Today, we advertise on Bing as well, and we’re currently rolling out paid Facebook Ads—which will target the online community in their local markets and work in synergy with our search campaigns to boost exposure and reach a highly targeted audience.
We shifted from using primarily brand-related keywords to solely focusing on new patient keyword variations (such as “health clinic near me” and “find a doctor”). We brought in 174 calls in the last quarter—but what’s much more important is the increase in call quality.
"We used to be so excited about getting 20 new patients a month, and now we just laugh about it. The marketing seemed expensive at the time, but working with Healthcare Success was the smartest decision we’ve ever made."