The results
We’re proud to say that our efforts, along with the great doctors at Boston PainCare, have efficiently connected migraine sufferers with the specialized care they so desperately needed.
The campaigns we created showed that after an initial ramp-up period, our strategy strongly drove new conversions via phone calls and form submissions. The campaign was so successful, in fact, that the scope of the keyword targets grew even though the budget for migraines stayed the same.
- Cost-per-lead dropped 58%
- 195 inbound calls in the first half of the year as a result of geographic targeting
- 72% previously untapped mobile market increased significantly, taking 72% of paid traffic
Testimonials
“Healthcare Success employs a team that is flexible, understanding and able to accommodate meetings to fit the demanding schedule of a medical practice. Without hesitation, their marketing experts share knowledge to educate clients on the strategies that could be most effective for their target audience.”
Rachel Porter, MSN, RN-BC, Boston PainCare
“Our staff knows how to help patients, not how to craft digital marketing campaigns. Healthcare Success easily took the reins in a flexible and fast way while explaining their strategy and logic. The results have been fantastic, and we’re even expanding into other areas of our service for AdWords.”
Dr. Steven Nathin, President/CEO, Boston PainCare
“Healthcare Success was able to immediately improve our online presence and increase new patient opportunities by driving targeted paid ads to customized landing pages.”
Rachel Porter, MSN, RN-BC, Boston PainCare