Tag: on page and off page SEO

Why SEO Means More Business: Critical Value of First Page Search Results

June 4, 2019Last Updated on by Katherine Dumalski
dead zone chalk drawing

As the Internet-age-old saying goes: The best place to hide a dead body is Page 2 of Google Search Results. This rule of thumb came to mind recently when someone questioned the purpose and value of Search Engine Optimization. Admittedly, SEO is challenging to understand, and even more difficult to do consistently…but as a starting […]

Learning Search Engine Optimization: Elementary Lessons for Doctors

June 5, 2019Last Updated on by Steven Jacobs
writing that reads "SEO" surrounded by each aspect of SEO

[Part of a continuing education series.] Simply mention learning Search Engine Optimization (SEO) and more than a few professionals will roll their eyes upwards. Virtually all marketing-smart individuals truly appreciate the vital importance of SEO. But they also know that it’s a specialized skill set and vocabulary that they would rather leave to the tech-smart […]

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