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How to Use Hospital Marketing Metrics to Prove Results and Thrill Your Leadership

By Stewart Gandolf, Chief Executive Officer
Donna Teach, Chief Marketing Officer Children's Hospital

Donna Teach

In preparation for her upcoming talk at SHSMD, we interviewed Donna Teach, Chief Marketing Officer for Nationwide Children's Hospital in Columbus, Ohio.

In this audio interview Donna shares insights about the various reporting tools and metrics she and her team use. Donna also discusses how to apply return-on-investment data to convince upper management of the value of marketing. Data can also be useful for developing strategy with doctors and other stakeholders.

Finally, Donna shares the importance of setting proper goals up front, so that measurement on the back end will be meaningful.

Be sure to check out SHSMD Connections 2012, and attend live or virtually if you can.

Book cover for The 7 Deadly Sins of Healthcare Marketing
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Marketing a healthcare organization can be challenging - even painful if you don't approach it with the right knowledge, tools, and guidance. By reading about mistakes and lessons others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover how to avoid these "Seven Deadly Sins". Plus, join over 30,000 of your fellow healthcare providers with a free subscription to our Insight Newsletter.

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