How to Use Hospital Marketing Metrics to Prove Results and Thrill Your Leadership

By Stewart Gandolf
Chief Executive Officer

Donna Teach, Chief Marketing Officer Children's Hospital

Donna Teach

In preparation for her upcoming talk at SHSMD, we interviewed Donna Teach, Chief Marketing Officer for Nationwide Children’s Hospital in Columbus, Ohio.

In this audio interview Donna shares insights about the various reporting tools and metrics she and her team use. Donna also discusses how to apply return-on-investment data to convince upper management of the value of marketing. Data can also be useful for developing strategy with doctors and other stakeholders.

Finally, Donna shares the importance of setting proper goals up front, so that measurement on the back end will be meaningful.

Be sure to check out SHSMD Connections 2012, and attend live or virtually if you can.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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