In preparation for her upcoming talk at SHSMD, we interviewed Donna Teach, Chief Marketing Officer for Nationwide Children's Hospital in Columbus, Ohio.
In this audio interview Donna shares insights about the various reporting tools and metrics she and her team use. Donna also discusses how to apply return-on-investment data to convince upper management of the value of marketing. Data can also be useful for developing strategy with doctors and other stakeholders.
Finally, Donna shares the importance of setting proper goals up front, so that measurement on the back end will be meaningful.
Be sure to check out SHSMD Connections 2012, and attend live or virtually if you can.