Hospital Marketing: Service Line Marketing Should Be Extension of the Brand Promise
Camille Baxter

Camille Baxter

Camille Baxter, Director, Health Enterprise Marketing, University of Illinois Hospital & Health Sciences System, recently spoke wth Lonnie Hirsch about her 2012 SHSMD Connections speech, “Squeaky Wheels and Other Approaches to Strategic Service Line Marketing.” During this preview podcast, Camille shares her thoughts about how service line marketing should be an extension of the hospital brand. She also shares a real-world example of her hospital’s marketing of Uterine Fibroid Embolization.

Camille’s talk is on Friday morning, September 21, so if you are attending SHSMD live or virtually, be sure and check it out.

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.



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