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Hospital Marketing: Service Line Marketing Should Be Extension of the Brand Promise

By Stewart Gandolf, Chief Executive Officer
Camille Baxter

Camille Baxter

Camille Baxter, Director, Health Enterprise Marketing, University of Illinois Hospital & Health Sciences System, recently spoke wth Lonnie Hirsch about her 2012 SHSMD Connections speech, "Squeaky Wheels and Other Approaches to Strategic Service Line Marketing." During this preview podcast, Camille shares her thoughts about how service line marketing should be an extension of the hospital brand. She also shares a real-world example of her hospital's marketing of Uterine Fibroid Embolization.

Camille's talk is on Friday morning, September 21, so if you are attending SHSMD live or virtually, be sure and check it out.

Book cover for The 7 Deadly Sins of Healthcare Marketing
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Marketing a healthcare organization can be challenging - even painful if you don't approach it with the right knowledge, tools, and guidance. By reading about mistakes and lessons others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover how to avoid these "Seven Deadly Sins". Plus, join over 30,000 of your fellow healthcare providers with a free subscription to our Insight Newsletter.

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