Is Your Hospital Website Lazy or Simply Lonely?

By Stewart Gandolf
Chief Executive Officer

Hundreds of hospital and healthcare provider websites in the US simply aren’t doing their job. Some are broken…others are simply broken-hearted. If your website was a valued employee—but not performing to a reasonable standard—you would, at the least, provide counseling, coaching and encouragement.

It’s no stretch to consider your online presence—primarily your website—to be a valuable and important “employee.” And without regular attention, constant nurturing and routine improvements, your website’s productivity plummets.

Chances are that your website isn’t lazy. Simply said, it is just plain lonely. Neglect is the most common reason that websites lose their effectiveness.

How a website audit enhances your online visibility

Healthcare marketing folks—including doctors, administrators, and communications executives—are a busy lot, living in a busy (make that hectic) world. In fact, your website, blog, social media and your well-intended Internet presence also has to keep pace in a highly dynamic environment.

Turn your back for a nanosecond and your website will fail to generate the new patient volume you had hoped for—or were promised. Change agents in the digital world ebb and flow at light speed, and your digital front door to the public doesn’t measure up to a peak performance assessment.

Search Engine Optimization (SEO) is a vital ingredient for continued success. Competition in every marketplace is increasing, and search engine ranking is a moving target. Without regular SEO care, placement slips, and with it, views, clicks and inbound calls slide (or disappear).

A website audit is a rapid diagnostic tool for your lonely website. Fortunately, our free SEO audit will quickly reveal where you stand, where you need to be, and how your website’s keywords and other factors measure up. Take a minute to generate your complimentary analysis and SEO report.

If your lonely website craves (and deserves) more attention, check out these additional reference articles:

And for more information on how Healthcare Success can optimize your hospital or healthcare website, improve your Google ranking and grow your new patient volume, give us a call today at (800) 656-0907.

Stewart Gandolf, MBA

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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