This is a brief post with a really big lesson…

My fourth-grade daughter Natalie was asked to draw pictures of her vocabulary words this week.

We asked her about one of the drawings, she said her word was “boring.” The picture was of waiting in a doctor’s office. (Apparently we’ve forgotten to teach her the current euphemism for “waiting room” is “reception area.”)

Be forewarned, even the kids don’t like being made to wait. It’s “boring,” and the doctor’s name in the picture is, Taking Forever Guy.

Dr. Taking Forever Guy

Out of the mouths of babes.

Stewart Gandolf, MBA, Dad

PS: For just a little bit more on this topic, see our recent PatientExperience.com posts: The Psychology of Waiting vs. Patient Experience Enemy Number One, and Improving Wait Times: Tips to Creating a Better Patient Experience.

Stewart Gandolf

Chief Executive Officer & Creative Director at Healthcare Success

Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.

Comments