By Stewart Gandolf
Chief Executive Officer
This is a brief post with a really big lesson…
My fourth-grade daughter Natalie was asked to draw pictures of her vocabulary words this week.
We asked her about one of the drawings, she said her word was “boring.” The picture was of waiting in a doctor’s office. (Apparently we’ve forgotten to teach her the current euphemism for “waiting room” is “reception area.”)
Be forewarned, even the kids don’t like being made to wait. It’s “boring,” and the doctor’s name in the picture is, Taking Forever Guy.
Dr. Taking Forever Guy
Out of the mouths of babes.
Stewart Gandolf, MBA, Dad
PS: For just a little bit more on this topic, see our recent PatientExperience.com posts: The Psychology of Waiting vs. Patient Experience Enemy Number One, and Improving Wait Times: Tips to Creating a Better Patient Experience.
Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.
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