By Stewart Gandolf
Chief Executive Officer
Since we don’t have a Dancing With the Stars heading, let’s give this creative music video a home in the healthcare public relations & PR category. It’s about hand washing in hospitals, clinics, and similar healthcare locations, with an entertaining and educational message for your internal audiences; physicians, nurses, technicians, etc.
The title and description is in French, which Google translates as: Hand hygiene University Hospitals of Geneva VigiGerme. At the request of Service Prevention and Infection Control University Hospital of Geneva, and the program VigiGerme, the Rythmakers set the pace for effectively rubbing hands with alcohol-based solution. (That’s close enough; you’ll see the video speaks for itself.)
VigiGerme® is a non-commercial brand invented for social marketing ideas about infection control, and “to make patients get better, not worse, while they are being treated.” Our thanks to Ed Bennett (@EdBennett; who manages websites for a large academic medical center) forTweeting this.
Pass it on.
Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.
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