Since we don’t have a Dancing With the Stars heading, let’s give this creative music video a home in the healthcare public relations & PR category. It’s about hand washing in hospitals, clinics, and similar healthcare locations, with an entertaining and educational message for your internal audiences; physicians, nurses, technicians, etc.
The title and description is in French, which Google translates as: Hand hygiene University Hospitals of Geneva VigiGerme. At the request of Service Prevention and Infection Control University Hospital of Geneva, and the program VigiGerme, the Rythmakers set the pace for effectively rubbing hands with alcohol-based solution. (That’s close enough; you’ll see the video speaks for itself.)
VigiGerme® is a non-commercial brand invented for social marketing ideas about infection control, and “to make patients get better, not worse, while they are being treated.” Our thanks to Ed Bennett (@EdBennett; who manages websites for a large academic medical center) forTweeting this.
Pass it on.
Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.
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