Does anyone still need to be convinced that Pinterest should be part of your hospital marketing plan? The typical objections might be that this social media platform is still too new…it may not deliver any value…or they’re still in a beta test phase.
A conservative approach to online fads and fancies is reasonable. (This morning’s “latest-and-greatest” can disappear overnight.) But Pinterest is proving its effectiveness and stability.
No doubt you’ve at least taken a peek at this “virtual pinboard” of images and videos. Clearly it’s a compelling and highly visual content-sharing platform that networks people with common interests such as home decorating, fashion design or recipes. And it’s proving its effectiveness in driving traffic (i.e., a strong female demographic) for early adopter hospital and medical practice sites.
Here are three reasons why you shouldn't ignore Pinterest:
Hospitals, medical practices and other providers can use Pinterest for patient involvement, patient education, community awareness and in support of many other healthcare marketing objectives. And if you or someone in the organization needed to be convinced, it’s time to stop dragging your feet and get pinning.
For more on this subject, see our earlier post, Pinterest: Four Important Considerations Before You Board, Pin or Repin.
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