LinkedIn: The Social Media Town Car of Physician Marketing

By Stewart Gandolf
Chief Executive Officer

LinkedIn social media for doctorsThe many and various social media platforms seem to have their own “personality” of sorts.

One might imagine Twitter as a Corvette…a fast little sports car. It’s nice to look at, but it’s quick to disappear down the road. That would make Facebook something like the family station wagon. A casual and universal transport for family, friends (and just about anything), with extra duty on weekends.

Each of these social media tools (and many others) is useful in its own way for engaging, involving and informing a healthcare marketing target audience. But among the SM “biggies,” LinkedIn is an unassuming luxury sedan…comfortable, reliable and impressive.

LinkedIn—neither too sporty nor too laid-back—is professionally appointed in a way that’s well suited for physician marketing. It would be a mistake to underrate LinkedIn. It’s a solidly built, social media Executive Town Car.

OK…enough of the Corinthian-leather talk.

Our point is: LinkedIn quietly distinguishes itself from other social media by being a professional-tier showcase for doctors—something like an online CV. When read by a patient or prospective patient, it validates credentials and inspires confidence. And when read by a professional colleague, it can spark connectivity (and perhaps lead to referrals).

One of our in-depth articles in the series, How to Profit from LinkedIn, provides a good read and “how-to” details. Among our key points is the value of the Groups feature that connects people on the basis of their background and common interests. You can join as many or as few as you like, but each is an additional resource as well as a point of exposure.

For doctors who own their practice, practice administrators, and many others responsible for healthcare marketing, Healthcare Success sponsors and facilitates a number of professional interest groups on LinkedIn. It’s free to join and you’re welcome to get into any or all of the discussions.

  • Healthcare Success Medical Marketing Group
  • Hospital Marketing and Advertising
  • Physician Liaisons, Physicians Relations & Practice Representatives
  • Dental Practice Management
  • Medical Practice Management
  • Reproductive Medicine Marketing – IVF ART Infertility

The tools for social media in healthcare marketing vary in style, purpose and format. Don’t underestimate the quiet, business-like design of LinkedIn as an effective cornerstone for doctor marketing.

Oh, by the way. Our company LinkedIn page is this one.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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