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Doctor-to-Doctor Advice: 3 Basic Steps to Getting Started in Social Media for Physician Marketing

By Stewart Gandolf, Chief Executive Officer

Peer Guidance on Social Media Marketing

This qualifies as one of the best short videos for doctors who may be wondering if social media fits their medical practice marketing and advertising plan. It’s a short (3 minute) doctor-to-doctor conversation with Dr. Jeffrey Benabio, a San Diego dermatologist.

He talks about why physicians – dermatologists or other medical specialties – would want to pick up on social medial channels such as Facebook or Twitter, and offers three basic steps to getting started.

Why? According to Dr. Benabio, social media tools are intended for communicating and being part of the community, more so than simply promoting the practice, which is a further benefit. It allows you to talk with people and patients and to address their concerns and questions.

Steps: A blog is the first step, Dr. Benabio says. It’s a place that’s continuously updated with news, and it serves as a reference point for people in the community to learn about you, what’s important to you, and provides information you want to share.

The second step is Twitter, which is a micro-blog where you can talk about things, but within the allowance of 140 characters. Your blog and your Twitter account are two channels to have a presence and where you can be a voice in the community.

And the third is Facebook; sort of a combination of blog and Twitter where you can post videos, make comments, and provide information that further connects with people.

We would add that these three social media starting points should be used in consideration of the practitioner’s main website which is a primary communications tool.

Dr. Benabio practices what he preaches. He’s the voice of TheDermBlog and can be found on Twitter as @Dermdoc. We first saw the video on this MedConnect blog page.

You’ll find Part One of the Healthcare Success video-on-videos here. And for a more in-depth conversation about using social media in your healthcare marketing mix, connect with us here.

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