3 Shortcuts to Sabotage: “Ignoring Customer Service in Healthcare”

Questionnaire We wish we had written that compelling headline because it drew us into an insightful post (that we also wish we had written). Author and business coach Micah Solomon is hitting us with a triple (facetious) dose of ways healthcare providers—particularly hospitals—can avoid service excellence.

There must be thousands of ways to fail at customer service, but for impact, he points to three experiential moments for highly effective sabotage. In our words, “make ‘em wait,” “don’t say ‘sorry” and “ignore the greetings.”

Fortunately for those circumstances where exceptional patient experience is actually an organizational goal, the meat of his article is in explaining the issue and what to do instead. And while each premise is tongue-in-cheek, his advice hits right between the eyes.

In the “make ‘em wait” example, you can, “Ignore the fact that expectations of speed [of service] have changed. OR [recognize] that patients are not as patient as they used to be [and thinking] you can get back to patients with information at the same sluggish pace you always have doesn’t cut it.”

Take a couple minutes to read the entire article here, including all “three ways hospitals can avoid providing customer service.”

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.



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