By Stewart Gandolf
Chief Executive Officer
Search Engine Optimization Manager Steven Jacobs talks with Healthcare Success CEO Stewart Gandolf about avoiding classic SEO mistakes. This video is another in our Marketing Minute series with insightful ideas and tips for marketing your medical practice or hospital.
Everyone with a healthcare website knows that Search Engine Optimization is vitally important to being found online. And, we all know that SEO is complex and requires specialized talent. But, beyond that, SEO is not well understood and marketing myths and misconceptions are common.
In today’s Marketing Minute, Steve and Stewart discuss the importance of SEO, and they dismantle some classic “bad ideas.” Let’s put to rest myths such as “SEO is dead,” and “precise results are guaranteed.”A medical practice or hospital website isn’t a stand-alone, “set-and-forget” project. And without proper Search Engine Optimization your web presences will remain nearly invisible to visitors.
And what most people don’t appreciate about SEO is that—in addition to being complex—it requires an ongoing effort, and it’s labor intensive to achieve good ranking results.
Questions about SEO or marketing?
Talk with Steve Jacobs or one of our Healthcare Success marketing professionals at 800-656-0907.