The Greatly Exaggerated Death of Healthcare SEO [Video]

By Stewart Gandolf
Chief Executive Officer

HS Stewart Gandolf & Steve JacobsSearch Engine Optimization Manager Steven Jacobs talks with Healthcare Success CEO Stewart Gandolf about avoiding classic SEO mistakes. This video is another in our Marketing Minute series with insightful ideas and tips for marketing your medical practice or hospital.

Everyone with a healthcare website knows that Search Engine Optimization is vitally important to being found online. And, we all know that SEO is complex and requires specialized talent. But, beyond that, SEO is not well understood and marketing myths and misconceptions are common.

In today’s Marketing Minute, Steve and Stewart discuss the importance of SEO, and they dismantle some classic “bad ideas.” Let’s put to rest myths such as “SEO is dead,” and “precise results are guaranteed.”

Healthcare Success Stewart Gandolf & Steve Jacobs

Healthcare Success Marketing Minute with Stewart Gandolf & Steven Jacobs [WATCH NOW]

WATCH VIDEO MARKETING MINUTEA medical practice or hospital website isn’t a stand-alone, “set-and-forget” project. And without proper Search Engine Optimization your web presences will remain nearly invisible to visitors.

And what most people don’t appreciate about SEO is that—in addition to being complex—it requires an ongoing effort, and it’s labor intensive to achieve good ranking results.

Questions about SEO or marketing?

Talk with Steve Jacobs or one of our Healthcare Success marketing professionals at 800-656-0907.

Stewart Gandolf, MBA

SEO Analyst and Manager Steven Jacobs helps healthcare practices and hospitals navigate the complex world of Search Engine Optimization, helping them rank in Google’s Search Results. He specializes in staying on the cutting edge of a constantly changing industry, developing SEO strategies to build an audience, increase website traffic and generate qualified leads that yield long-term success. Steven graduated from Concordia University as a top business department graduate. He has optimized over 250 websites.
Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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