OK, let’s just say we borrowed our headline from Lee Aase, director of the Mayo Clinic Center for Social Media. (It’s flattery, not plagiarism, when the role model is the Mayo Clinic.)
Our point is that social media has taken a leadership role in healthcare marketing, and while some doctors remain distant to the idea, others doctors are early adopters and have embraced it.
Aase was quoted in a published article about social media (SM), and the fact that the Clinic holds “Tweet Camps” to train doctors how to use Twitter appropriately. He said: "If we can trust doctors with sharp instruments and narcotics, we can trust them with Twitter and Facebook."
There was a lot of reader interest in our previous post, Best Practices: Doctor Role Models (for Other Docs) in a Social Media World. We spotlighted a number of professionals, but only a few examples among many leaders.
Here are several more practitioners who actively use social media. Some names you may know, and others may be new to you. But all are role models worth seeing--especially for other doctors who may still be on the SM sidelines:
drval - Dr. Val Jones MD, Alexandria, VA
Ryan Madanick, MD, Chapel Hill, NC
Anna B. Reisman, MD, New Haven, CT
Natasha Burgert, Kansas City, MO
Mark Ryan, Richmond, VA
Matthew Katz, New England
Richard Just, MD, Escondido, CA
Dr. Rob Lamberts, Augusta, GA
Doctor D, United States
Doctor Charles
From humorous to serious, these examples reach across several professional disciplines and show a range of styles and purposes. Of course our list isn’t exhaustive…there are many others to be found online.
Please let us know how, where and when you are using social media in healthcare. Is there another example that you can point to as someone who can be trusted with “sharp instruments and social media?”
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