How to Give Your Website an SEO Health Checkup

By Stewart Gandolf
Chief Executive Officer

We know more than a few marketing-smart executives and healthcare professionals who admittedly don’t know much about Search Engine Optimization. They understand the concept and the practical techniques that help or hurt in the complex SEO world. But…

Let’s face it, some extremely talented marketing pros will privately admit that their personal command of SEO stuff—anything beyond the basics—is, well…at least a little bit vague. It’s like understanding how a car runs.

There are basic principles about how things work under the hood, and what it does. But…then there’s having the ability to rebuild an internal combustion engine from the ground up. The details belong to an experienced specialist.

A Free SEO Audit: How Strong is Your Website?

Search Engine Optimization (SEO), the textbook says, affects how a website is found online and is consequently reported in a search engine’s results. And, as part of an Internet marketing strategy intent on strong ranking among user searches, Wikipedia says:

“SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.”

We can help with that. We have an online tool that provides a website audit. It checks and reports about things such as loading speed, title tag, description tag, H1, H2 heading tags, copy analysis…plus a dozen or so other SEO considerations. What’s more, it’s free.

You can see how your website ranks. And just running the report and looking closely at the results can identify site strengths and weaknesses…plus, it’s informative and educational.

[mysiteauditor headline=”How Strong Is Your Website?” subtext=”Enter your website URL to see how your website ranks!” lang=”english” type=”banner” color=”#0a0202″]

7 Timely Tips and Techniques to Improve Your SEO

Run this audit for your primary website. If you need help with how to fix issues or making changes to your website, please give us a call.

Run this audit for your competitor’s website. Consider it good competitive intelligence when you can recognize the strengths and weaknesses of the competition.

Create and post new, authoritative and quality content regularly. Do this routinely and without fail.

Write for real people. Website material needs to be written naturally and for human consideration. Make it helpful, meaningful and interesting to the audience.

Listen to the words your audience uses. Keywords are a primary tool, but use their vocabulary, not yours.

Faster is better. Website pages should present themselves smoothly and quickly. It helps SEO and the user experience.

Avoid duplicate content. Do not use material from other sites, or duplicate your own text on pages within your own website.

Use the free SEO audit tool (above), and let us know how your website performed. And for more on this, read these related posts:

Stewart Gandolf, MBA

CLICK HERE and plug into a free SEO audit right now.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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