Healthcare providers—individual practices, medical groups, hospitals and others—are critically aware that prospective patients usually begin their journey by looking online. And successful practices are there to greet them with helpful and informative information, often via social media. With connected visitors, social media fosters trust, inspires a relationship and extends the professional reputation.
But the mistaken belief that “anyone can do it” can also lead to mistakes. Don’t allow a “take it for granted” attitude, and identify these common-but-avoidable marketing mistakes:
Social media can be an effective marketing tool to distinguish your practice from the competition. A strong online presence can foster new patient relationships, enhance professional reputation and inspire referrals.
Got some more tips for healthcare providers and social media? Chat us up in the comments.
Mickie E. Kennedy
About the author: Mickie E. Kennedy is founder of eReleases, and author of numerous ebooks and papers about publicity and public relations best practices.
Marketing a healthcare organization can be challenging - even painful if you don't approach it with the right knowledge, tools, and guidance. By reading about mistakes and lessons others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover how to avoid these "Seven Deadly Sins". Plus, join over 30,000 of your fellow healthcare providers with a free subscription to our Insight Newsletter.