Individually and collectively, communications professionals—in healthcare and every other enterprise for that matter—produce tons of materials everyday. Here’s how to stretch your budget and get extra marketing impact from nearly all of it.
We (ourselves included) routinely create bales of “communications stuff” in all the classic formats…brochures, web pages, speeches, patient education info, PowerPoint lectures, video clips, etc. You name it. In one form or another, marketing communications people craft content to educate, inform, motivate and connect people and ideas.
Now, ask yourself… “Can this also be a SlideShare deck?”
SlideShare [www.slideshare.net] is sort-of-similar to YouTube as a searchable, online community for sharing presentations. A doctor’s PowerPoint lecture is an obvious candidate, but it doesn’t have to stop there. Almost anything you've prepared can also become a SlideShare deck. The platform supports PowerPoint, but it also supports documents, PDFs, videos and webinars. So whatever communications material you already have might easily convert.
Why? There are several good reasons to create a SlideShare presentation as an adjunct to your already-completed work. It will not be appropriate for everything you do, but some of the top benefits of rolling it over to an alternate version include:
SlideShare is a widely viewed and easily accessible platform for public or private presentations. What’s more it is an excellent online means to connect, share, inform, educate and engage visitors. So, with every message you create, consider if this highly versatile tool can enrich your communications message and extend your online content marketing reach (almost) effortlessly.
And on related topics: listen to Managing Your Hospital Online Presence: SEO is Not a Silver Bullet Anymore, from our SHSMD Connections 2013 podcast series, as well as this previous post, Why You Need to Be More Aggressive About Internet Marketing.