When you jump into the Twitter stream and “Follow” someone, a Direct Message (DM) “Thank You” is a nice touch of connectivity. Establishing and retaining the initial involvement can help providers, hospitals and other healthcare entities keep their Twitter conversation going.
Somehow you feel a little more involved even if the “personal” note is a system-generated auto-response. Computer sincerity (or insincerity) aside, the DM “thanks” which get our attention include a small marketing extra. They squeeze a little more involvement from the precious 140 micro-blog characters.
Auto-response tools are usually an included or low cost option with media dashboards like Hootsuite, Seesmic, TweetDeck and many others. But a cautionary word…no spam permitted here. Direct messages are supposed to be non-commercial, and too many/too often Tweets will quickly result in an Unfollow. Personal and personalized notes are the recommended option.
So here are several--slightly disguised and easily adapted--DM ideas for doing more than just saying “thanks.”
SIMPLE & SINCERE
LINK TO FACEBOOK
WHAT I CAN DO FOR YOU
LINK TO FACEBOOK, WEBSITE, LINKEDIN, NEWSLETTER, YOUTUBE AND/OR BLOG
LINK TO FREE STUFF
A BRIBE FOR A LIKE
OR…JUST A SMILE
As a bonus idea in this category, click through to our previous post about a clever Twitter technique, the “know you better survey.” And from the free Healthcare Success Library, there are more Twitter Tips in this longer reference article.
Of course, you'll have our thanks for following us on Twitter @hcsuccess and @stewartgandolf.
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