Video Testimonial Kiosk: A Hospital Marketing Idea That Speaks for Itself

By Stewart Gandolf
Chief Executive Officer

testimonialsIn the greater Cincinnati area, The Christ Hospital Health Network has a novel idea to capture testimonial-type comments from patients, employees and friends. In fact, it’s a healthcare and hospital marketing idea that literally speaks for itself. (Really.) This idea may also be suitable for some group practices and other provider situations.

Here’s how it works in a snapshot. (Pun intended.)

A video kiosk is sort of an updated version of the automated “four-poses-for-a-quarter” vending booth that takes your picture, processes the black and white images, and slides out a strip of (often amusing) mug-shot images.

Take-your-own-portrait photo booths are iconic. You rarely see them these days, they’re no longer 25-cents, and digital photography has long since replaced chemical processing. Surprisingly, there’s a Photobooth Blog, although you just missed the International Photobooth Convention.

Nevertheless, the concept is still alive and well, but with a number of significant updates. Video recording kiosks have a new life at public and private events such as weddings, reunions, tributes and similar milestone gatherings.

They are available for rent for the occasion so that attendees can record a brief, best wishes message at the event. It’s sort of a personalized on-the-spot greeting card in a video format.

The Christ Hospital folks have adapted the idea, using a freestanding, interactive video kiosk to capture testimonial messages. It’s an easy to use means for people to “share their story.” It’s the kind of device that could be used in various hospital departments, at a community health fair, a medical association meeting or similar gathering.

The resulting video materials—in the person of patients and employees—are (with appropriate permissions and approvals, of course) useful for online and social media placement. No doubt you already appreciate how powerful and effective medical marketing testimonials can be.

Lonnie Hirsch

Stewart Gandolf
Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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