“And the Winner Is…” SHSMD Conference Follow-up Is an Imaginative Use of Video in Medical & Hospital Marketing
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“And the winner is…” Video

We liked the clever use of video in a post-SHSMD event follow-up. It’s an idea that can be adapted to many healthcare, hospital and medical marketing and advertising situations. A link to the video follows, but here’s a bit of background for context.

The company, eVariant, demonstrated their CRM and marketing analytics product at last month’s SHSMD (Society for Healthcare Strategy & Market Development) conference. Attendees, who stopped by their booth, could enter a drawing for an iPad.

After the event, everyone who entered received the following email and link to a video of the drawing. The email was also another opportunity to mention the product, eVariant’s next show/event, and the launch of their new product website.

And who’s not going to watch to see if they were the winner? Nicely done, eVariant.

Here’s the message text and link. (Disclosure: We were not the winner.)

Thanks for visiting our booth at SHSMD Connections in Chicago. The turnout was tremendous — we received 266 entries. So, did you win our drawing for an Apple iPad? Click here and find out! (And enjoy our spoof on those lottery-drawing TV spots and see exactly how the winner was selected.)

If you are interested in seeing a demo of our HealthConnect CRM platform and how we help you connect what has never been connected before, click here.

We will be attending the 2010 Hospital & Physician Relations Summit later this month and exhibiting at the 14th Annual Healthcare Internet Conference in November. We hope to see you at one or both of these events or again sometime next year.

Best regards,

Rob

PS – Look for another opportunity to win an Apple iPad at the 14th Annual Greystone Healthcare Internet Conference in Las Vegas. Not attending the conference? You can still enter for a chance to win an Apple iPad on the “go-live” day of our new Web site.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.

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