6 Super Graphics: Ideas to Super-Size Patient Experience and Advertising

By Stewart Gandolf
Chief Executive Officer

The traditional textbook for hospital design and décor is a quick read. Historically, the hallmark of doctors’ offices and medical facilities—from reception areas to exam rooms—has been stark, sterile functionality…usually with a non-descript monochrome paint job.

Fast forward to today. Who says clean facilities require a sterile look? Significant advances in printing technology have met up with creative ways to wrap the patient experience (and bold advertising) in a clean, colorful and uplifting environment.

And with reimbursement tied to satisfaction scores, some hospitals and healthcare provider facilities are using super graphic approaches to create interesting and comforting surroundings for patients, family, friends and staff.

Here are a few examples to inspire your big-picture thinking:

Siemens’ ImageScapes offers an overview of “customized thematic environments,” for facility walls and even imaging equipment. Disclosure: We have no connection with Siemens, but we admire creativity that includes wall wraps, dimensional sculpted coverings, aromatherapy and soothing background sounds. Your MRI never looked so good. [Additional examples are online here.]

St Joseph’s Hospital in Orange expanded the horizon of this room with a wall-size image of a Southern California beach and palm tree.

A Cornwall medical facility in the UK has added an upward view of sky and clouds to dress-up a patient room.

Thinking big with super graphics isn’t confined to building interiors.

Here’s are concept renderings for a Presbyterian Intercommunity Hospital mobile clinic, and for a Life Flight advertising image on a Zamboni ice resurfacing machine.

And, in Dayton, OH, super graphics make a compelling advertising statement for Nationwide Children’s Hospital.

Of course Zamboni machines and building-size advertising murals aren’t in every hospital marketing plan. But super graphics can have a big impact on patient experience. Take a look around you for creative opportunities.

And keep in mind that You Can’t Afford Out-of-Home Healthcare Advertising Unless It’s Also Effective.

Stewart Gandolf, MBA

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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