Veterinary Marketing Opportunity with Mobile Dog Heart Checks
dog heart

Mobile Exam Room for Canine Heart Health Check

Here’s something you don’t see every day: free heart health examinations for dogs provided by veterinarians and veterinary cardiologists. Pet lovers love the idea. And you might have seen the special mobile exam room at a park, community center or animal shelter, as part of a local special event in locations throughout the country.

The portable examination room is sponsored by pharmaceutical company Boehringer Ingelheim Vetmedica, Inc., which also helps with local publicity for the event as well as raising pet owner awareness of heart disease in dogs through their website.

It seems the Mobile Dog Heart Health Tour has been on the move since early 2009, and veterinarians have checked the hearts of more than 5,000 dogs around the country, finding previously undetected heart murmur in about 20 percent of them. Participating veterinarians help educate owners about heart disease. (It’s nearly as prevalent in dogs as it is in humans.)

The animal screenings are typically part of a local event such as the recent Barktoberfest in Austin, TX. It’s a good illustration of a veterinary marketing opportunity that involves dog lovers and the community. Barktoberfest—the 8th annual, this year—is also a 3K pledge walk for homeless pets, and hosted by the Central Texas SPCA, with proceeds benefiting their adoption program.

From a marketing perspective, this is a heart-warming veterinary marketing opportunity. And from a pet owner’s perspective, dogs with the disease live nearly twice as long when diagnosed and treated during the early stages of heart failure.

Seems like a good idea to us all around. What do you think? We welcome your comments.

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.



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